The Fruit & Veg Man - Fresh Produce Franchise

THE PROVEN FRUIT & VEG FRANCHISE

The Fruit and Veg Man is already a trusted and recognisable name in the fresh produce market and the biggest franchise of its kind in the UK!

This is partly due to the public’s increasing awareness of the benefits of a healthy diet and a growing demand for fresh fruits and vegetables. It’s also a result of our tried-and-tested business model, which we continually refine. We already have six franchisees operating successfully, each carefully selected to protect the brand and ensure growth. Their success is a vital foundation of the brand’s success.

Depending on the franchise model, you may have flexibility in how you operate, whether through B2B/B2C customers, online delivery services, or market stalls. Whatever approach you choose, the sky’s the limit as you can expand or hire staff to manage your business.

A SUSTAINABLE APPROACH TO FRUIT & VEG

The Fruit and Veg Man franchise emphasises sustainable and ethically sourced produce, appealing to environmentally conscious shoppers and contributing towards a greener future. This also contributes to another significant factor of running a local franchise like The Fruit and Veg Man: You become a trusted community hub for fresh produce.

Our ethos is simple: Fruit and veg are our commodity. Our product is excellent customer service.

ACHIEVEMENTS

Being the biggest franchise of its kind in the country is something we are immensely proud of, but we also have other achievements that we feel show just how strong our approach is, including:

• Awards from Theo Paphitis, former dragon on Dragons’ Den
• Luton Business of the Year 2024
• Runner up – Disruptive Franchise of the Year 2024
• Over £10k raised for local causes
• Every franchisee is in net profit
• We have our own branded products
• Bringing life back to the UK’s markets
• Acquired substantial national contracts

TRAINING AND SUPPORT

You will begin with three months of training – some online, some in-person – and shadowing other franchisees. We offer extensive training on all aspects of the business, from sourcing produce to managing operations and marketing. By the time you start trading, you’ll be fully aware of how to run things.

The franchise provides centralised marketing support, including advertising campaigns, branding materials, and promotional strategies that help you attract and retain customers. The key is to follow the process!

FRANCHISEE REQUIREMENTS

When selecting franchisees, we look for individuals who embody the following qualities:

• Passion for Healthy Living: We seek to promote healthy lifestyles and are enthusiastic about providing fresh, high-quality produce to communities.
• Strong Work Ethic: Running a successful franchise requires dedication, hard work, and a commitment to maintaining the standards of The Fruit and Veg Man brand.
• Customer-Centric Mindset: We value franchisees who prioritise customer satisfaction, build relationships, and deliver excellent service to create loyal customers.
• Business Acumen: While prior business experience isn’t necessary, basic financial literacy, problem-solving skills, and an understanding of retail operations are highly beneficial.
• Community-Oriented: We want individuals eager to become integral parts of their local communities, engaging with and supporting local customers, farmers, and suppliers.

A DAY IN THE LIFE - MONETISE YOUR MORNINGS

Your average day will look something like this:

• 6am: Get to our supplier and deliver the fruit and veg.
• 11am: Finish.

It’s that simple!

PROOF OF SUCCESS

“Becoming a franchisee with The Fruit and Veg Man has been great. Everything I’ve needed to make a success of my own business has been there and I have felt supported at all times. This has allowed me to tailor my business around my life. The level of professionalism and service that sits behind the brand is second to none and it’s nice to work hard and see the rewards and feel the pride in what we’re doing.”
– Andy, Leighton Buzzard

“Joining The Fruit and Veg Man as a franchisee has been a game-changer for me. The comprehensive training and ongoing support gave me confidence, even without prior business experience. The brand’s strong reputation drew customers in from day one, making it easy to establish myself in the community. I’m proud to offer fresh, sustainably sourced produce and see the positive impact on my customers’ lives. The connection with the local children’s hospice has been amazing and I couldn’t be happier to be part of this incredible brand.”
– Richard, Manchester