Doodles Dessert Club

Built for Modern Dessert Demand and Franchise Growth

Doodles Dessert Club is redefining the UK dessert and coffee market with a franchise-first concept designed for today’s fast-moving consumer habits. Combining award-winning small-batch ice cream, indulgent desserts, New York-style cookies, and specialty third-wave coffee, the brand delivers a premium experience through a lean, high-yield operating model engineered specifically for scalability. With compact store footprints, omnichannel revenue streams, and a low-complexity setup, Doodles Dessert Club offers franchisees the opportunity to join an ambitious, modern brand positioned for rapid national growth.

Why Franchisees Are Paying Attention to Doodles Dessert Club

• High-margin menu engineered for speed, consistency, and operational simplicity.
• Compact store formats designed to reduce labour, energy, and overhead costs.
• Omnichannel revenue through in-store sales, delivery, subscriptions, and D2C online ordering.
• Franchise-first infrastructure with systems, training, and support built from day one.
• Strong projected unit economics with targeted 20% net profit margins and 18-24 month payback periods.

A Brand Designed for the Future of Hospitality

Doodles Dessert Club has been created specifically for the evolving hospitality market, where consumers increasingly expect fast, frictionless, digital-first experiences. The concept sits between traditional coffee shops and labour-heavy dessert parlours, capturing the demand for premium indulgence while avoiding the operational challenges that affect many legacy brands.

Its carefully engineered menu focuses on visually appealing, high-margin products including specialty coffee, coffee-infused desserts, signature shakes, affogatos, small-batch ice cream, and cookies. By concentrating on cold-prep products and streamlined workflows, the business benefits from reduced waste, lower labour dependency, and efficient service flows that support strong profitability.

The business has also been built around omnichannel trading from the beginning. Franchisees benefit from multiple income streams through takeaway, delivery, in-store ordering, subscriptions, and direct-to-consumer online sales, all integrated into a proprietary technology and franchise platform.

Financial Overview

• Estimated annual turnover per store: £684,000.
• Target net profit margin: 20%.
• Franchisee payback period: 18-24 months.
• Franchise royalty structure designed for scalable growth.
• 30 targeted franchise locations by Year 5.
• Projected system-wide turnover of £19.9 million by Year 5.

A Day in the Life of a Doodles Dessert Club Franchisee

Franchisees oversee a streamlined, modern operation built around customer experience, speed, and quality. Daily responsibilities include managing team performance, maintaining operational standards, overseeing local marketing initiatives, monitoring digital orders and delivery channels, and creating a vibrant customer experience both in-store and online. Thanks to simplified preparation methods, compact layouts, and integrated systems, the model is designed to reduce complexity while supporting consistent trading throughout the day.

Industry Expertise Behind the Brand

• Over 95 years of combined leadership expertise across hospitality, franchising, operations, manufacturing, and product development.
• Justin Dooley, CEO - experienced in scaling coffee and dessert brands and founder of a nationally awarded multi-site business.
• Helen Livesey, COO - specialist in franchise systems and scalable operating models.
• David Nelson, Head of Franchising - over three decades of franchise consultancy experience.
• David Dooley, Head of Product - award-winning dessert and product development specialist with over 35 years of industry experience.

Comprehensive Franchise Support and Training

Doodles Dessert Club provides franchisees with a complete support framework designed to simplify setup, launch, and long-term growth. Franchisees receive assistance with site selection, store design, fit-out specifications, operational systems, supplier relationships, and pre-opening preparation.

Training is delivered through structured onboarding programmes supported by detailed SOPs, operational playbooks, digital learning systems, and ongoing performance guidance. Franchisees also gain access to a proprietary franchise portal containing marketing assets, operational updates, reporting dashboards, and business management tools designed to help every location operate consistently and profitably.

Who Makes an Ideal Doodles Dessert Club Franchisee?

Doodles Dessert Club is looking for ambitious, commercially minded franchise partners who are excited by modern food and beverage concepts and scalable growth opportunities. The brand is particularly well suited to multi-site operators, investor-led franchisees, and entrepreneurs seeking a streamlined, systems-driven business with strong support infrastructure.

Successful franchisees are motivated, operationally focused, customer-driven, and committed to following a proven business model while helping the brand expand across the UK and beyond.

Doodles Dessert Club combines premium products, lean operations, omnichannel trading, and franchise-focused systems into a modern dessert and coffee concept built for scale. With ambitious expansion plans, strong projected unit economics, and a leadership team with deep franchise expertise, this is an opportunity to join a next-generation hospitality brand at the beginning of its growth journey.