Micro Pub Opportunity
Turnover circa: £138k (2024)
Adjusted Net Profit circa: £31k (2024)
THE OPPORTUNITY
Name: Undisclosed
Location: Midlands, UK
Type: Micro Pub
The business aims to be the cosiest micro pub in the region, providing a diverse selection of local real ale and craft beer, a welcoming atmosphere, and a unique social environment that fosters connections within our community.
This unique micro pub is the first of its kind in the area. The business is in a traditional premises, which has been tastefully finished with a classic and quirky design to create a welcoming and warm atmosphere for customers.
The business specialises in the sale of local real ale and craft beer with hundreds of beers sourced from local suppliers and throughout the UK and features in the 2023 ‘Good beer guide’. The business has built up a loyal customer base and enjoys repeat business, and a steady flow of new customers by reputation and the use of social media platforms.
The business is made available so our vendor can focus on unrelated business ventures.
MICRO PUB
· A Cozy Retreat
· Real Ale & Craft Beer Wonderland
· Community Hub
· Other Drinks
MARKET OVERVIEW
Industry Overview: The UK micro pub industry has witnessed growth, with consumers showing increased interest in localized, specialty, real ale and craft beverages, providing a more diverse range of product offerings which has attracted a wider audience.
Target Market: Discerning drinkers from the local area, professionals, tourists, and beer enthusiasts. The types of drinks on offer tend to attract a sophisticated palate/customer base, providing a relaxing drinking environment year-round.
Competitive Landscape: Several pubs and bars in the region, with a few specializing in craft beers. The village the micro pub is located has no directly competing establishments.
SWOT Analysis:
Strengths: Local focus, quality offerings, unique offering in the area and attracts visitors out of area. Very strong online presence and social media following provides on-going exposure to the beer and ale community both at a local and national level. The business has been recognized for quality with this being one of only 30 pubs that made it in the good beer guide.
Weaknesses: Limited size and capacity from singular premises, although expandable outdoor area in the warmer months.
Opportunities: Collaboration with local breweries, organizing events and scaling the business with additional locations by utilizing the brand and following.
Threats: Economic downturn, competition, regulatory changes.
MANAGEMENT AND EMPLOYEES
The business is managed by the owner, who is supported by a small team of staff which consists of 8 part time staff. The opportunity is open to introduce a full-time manager which would reduce staff costs overall and manage the business for a hands-off operator.
GROWTH OPPORTUNITIES
Operating Hours:
The business is operated limited working days and hours, which could be increased to include into the evenings on more days.
Introduction of Hot Food:
The business currently operates snacks only as the focus is around the beers and ales, however there is scope to introduce a light hot food menu to increase the average spend per customer and attract a wider audience.
PREMESIS
The premises is a ground floor retail unit off a busy road with off road parking. The premises is available by way of an assignment and a 3-year lease which is currently being renewed at £13,000 per annum.
The vendor has made significant improvements to the property and introduced new catering equipment and furnishings which offer a warm and cosy feel to guests, including seating areas internally and externally providing year-round operations. The outdoor furniture has been invested in significantly and includes seating for approx. 70 guests by way of tables, chairs and benches along with gazebos for guests to benefit from.
The premises is fully equipped with a custom cellar, cooling and a 10x stillage with winch and all excellent working order operational equipment to continue growing and expanding the business. Additional storage is currently being utilised using a nearby storage unit and leased at an additional £3600 per annum for furniture, stock, and additional fridges.
Viewing is essential to appreciate the quality of the business on offer.
FURTHER INFORMTAION
Further information is available by speaking with the us and viewings are strictly by appointment only as the sale of this business is strictly confidential.
For more information, please contact us.
