URBAN Fresh Burgers & Fries - Restaurant Franchise

Established in 2017 with a proven track record of success, we’re ready for potential partners to take a bite.

• We work with leading franchise banks who can secure up to 50% funding.
• Built for growth: our supply chain and operational systems will support success for single and multi-unit franchisees.
• More than a passing trend: since 2017 we’ve proven our longevity and brand value in challenging market conditions.
• A partnership approach: we’ve got a collaborative vision for mutual success, with all the support when you need it.
• Streamlined menu: easy to adopt with no gimmicks - simple and excellent food is what we do.
• Time-tested model: our menu, operations, training, supply chain and infrastructure have proven themselves repeatedly.
• Franchisees can expect to see returns within 2-3 years of their initial investment.
• Average Store EBITDA at 20%+ for company stores before franchise fees.
• The URBAN franchise model allows both single and multiple-site ownership with exclusive territories available.

THE URBAN SPECIALITY

Welcome to URBAN Fresh Burgers & Fries, a BFA accredited, time-tested brand that has taken South Yorkshire by storm since we first opened our doors in 2017. Founded by husband-and-wife duo, Mehmet and Zerin Kent, URBAN has grown from a single location into a flourishing multi-site business, boasting five thriving locations across Yorkshire.

Our recipe for success is simple: quality ingredients, ultimate customisability, top-tier service and a genuine passion for what we do. All these elements come together to create food that our customers love and keep coming back for.

URBAN is all about fresh, flavourful food. Our unique ‘build your own burger’ concept is simple to operate but gives customers 917,504 possible menu choices (yes, we’ve done the maths!). So, whether you’re up for trying something new or sticking to your tried-and-true favourites, there’s an option for everyone.

WHAT’S ON THE MENU?

At URBAN, we use only premium quality ingredients to give our customers the taste they’ve know and love. Our menu features 100% fresh British beef burgers, grilled chicken marinated in our signature URBAN secret sauce, and homemade veggie burgers. We prepare hand-cut fresh fries daily from locally sourced farm potatoes and cook them in groundnut oil, a healthier and allergen-free choice.

We always cook to order, ensuring maximum freshness and minimum waste. Customers make their entire meal just the way they like it, so it’s always a guaranteed winner. They can also pair their perfect burger with a hand-spun shake plus unlimited mix-ins or get a free refill at our Coca-Cola Freestyle machine, which has over 100 flavour options. A halal menu is available.

ACHIEVEMENTS

• The first URBAN franchisee signed in August with their first site due to open in November '24.
• In September ’24 the brand expanded into Leeds with its first delivery-only kitchen.
• Finalist in the Medium Business of the Year category at the Doncaster Business Awards 2024.
• Raised over £1,000 for Fare Share charity and supported the local Bluebell Wood Children’s Hospice with fundraising activities across our sites.
• Accredited by the British Franchise Association as an emerging member in June '24.
• In April, the brand introduced a flat base rate wage to replace the staggered age-based wages. Every Burger Master over 18 is now on a base hourly rate of £11.45, with the potential to increase this through our Learn to Earn scheme, which rewards completion of training modules across the various stations in our restaurants.
• Launched new products, including our summer special Burger to attract new and retain existing customers with lighter, healthier meals.

TRAINING

Brand induction and initial training: URBAN’s comprehensive training plan covers all aspects of managing and running a successful URBAN Fresh Burgers & Fries restaurant. This includes a five-day brand induction and a five-week training programme to equip your key people with the essential knowledge and skills they’ll need to operate your new restaurant with confidence and ease.

Post-launch: Two full weeks of mentoring will be provided to your team during the first week of operations. Additional support and training is always available upon request.

Ongoing training: Your team, also known as Burger Masters, should be immersed in the URBAN brand, values, policies and station training, to ensure quality remains high across the brand. To help you achieve this, you’ll be provided with all the URBAN training materials required to maintain health and safety compliance and operational standards.

SUPPORT

URBAN HQ manages our centralised supply chain and supplier accounts so you can focus on growing your new business.

We will conduct regular brand standard audits to help you deliver consistency and quality, and we will support you with regular Business Reviews to help you achieve your growth ambitions with URBAN.

We’ll also handle all the national PR and marketing activity, including our website, app, and socials while providing localised marketing support when you want it.

PROOF OF SUCCESS

“After seeing first-hand the potential that URBAN had to become a leading national brand, I knew becoming a franchisee was an opportunity we couldn’t pass up. We’re really looking forward to being a part of URBAN’s expansion journey and opening our own store later this year. The location we’ve picked out is vibrant, diverse and the perfect place for us to help grow the URBAN brand whilst we serve the tastiest burgers to even more customers.”

– Meliha Candir - Franchisee (Sheffield)

FRANCHISEE REQUIREMENTS

We’re looking for passionate partners who share the same energy, values and beliefs as us to join our franchise family and carry the URBAN name forward.

Our ideal franchise partners:

• Love what they’ve seen about URBAN and share our values.
• They are driven, ambitious, and hungry for success but will never compromise on their integrity, high standards, or people focus.
• Can demonstrate they have solid business experience. It’s a bonus if that’s in hospitality and food, but it’s not a dealbreaker.
• Are great leaders with strong interpersonal skills and experience building and managing successful teams.

A DAY IN THE LIFE

We welcome both owner-operator and owner-investors to join the URBAN franchise family. As an owner-operator, you will be responsible for finding, securing and fitting out locations along with our support. For their established restaurants, the focus will be on ensuring they have a great team delivering excellent service.

We are looking for franchise partners who wish to grow with us, which will mean securing and operating more units over time.