TOAST Coffee

Build Your Own Community-Led Coffee House with a Proven Eight-Store Brand

TOAST is a fast-growing independent British coffee house brand combining award-winning coffee, signature grilled toasties and a genuine connection with the communities it serves.

Founded by three friends, TOAST has grown to eight company-owned locations across Essex and Suffolk. The brand has deliberately refined its products, systems, supply chain, technology and customer experience before opening the opportunity to franchise partners.

For hands-on owners, this means the chance to build a local coffee house with the character of a great independent business and the operational support of an established brand.

More Than a Morning Coffee Business

Coffee sits at the heart of TOAST, but the proposition has been designed to generate customer visits throughout the day.

Alongside award-winning coffee, the menu includes signature grilled toasties, premium milkshakes, matcha, iced drinks, sandwiches, pastries and seasonal products.

Food is treated as a core part of the business rather than an add-on. TOAST’s hero toasties are cooked on contact grills, helping create a distinctive product alongside its broader drinks range.

The brand also has established customer and technology infrastructure. As of June 2026, TOAST reported approximately 8,500 loyalty members, with engagement above 50%.

Around 31% of sales were being placed through in-store kiosks, with kiosk transactions showing an 8.7% increase in average transaction value.

A Turnkey Route to Opening

TOAST provides extensive support throughout development and launch.

This includes:

• Site identification and approval
• Full store design and fit-out management
• Four weeks of training for the Store Manager
• Two weeks of Assistant Manager training
• One week of on-site training for the full store team
• Experienced TOAST team members present for opening
• Continued on-site support through the first two weeks of trading
• Ongoing operational, marketing, finance and supply-chain support

Centralised food preparation, established suppliers, standardised recipes and proven systems help franchisees maintain consistency while focusing on their team, customers and local community.

A Brand Built Around Community

TOAST aims to retain the warmth and personality of an independent café while providing the technology and infrastructure required for growth.

Its community-led approach is supported by initiatives including “Coffee for a Coffee”. The current consumer website states that nearly 100,000 coffees have been donated through the initiative since January 2024 and that no TOAST waste goes to landfill.

The brand’s achievements include winning Retail Entrepreneur of the Year at the Great British Entrepreneur Awards 2023 and the Circular Economy Award at the Good Small Business Awards 2024.

Who Is TOAST Looking For?

TOAST is primarily seeking hands-on owner-operators who want to become part of their local community rather than operate as passive investors.

Strong candidates will be commercially capable, confident leading a team and committed to maintaining TOAST’s customer experience, culture and operating standards.

A typical day may include reviewing sales and KPIs, supporting the management team, monitoring stock and staffing, engaging with customers, developing community partnerships and working with TOAST’s central teams to identify opportunities for further growth.

Enquire today to learn more about becoming a TOAST franchise partner and bringing the brand to your local community.