Reformcore - Cutting-Edge Pilates Fitness Franchise

REFORMCORE: THE PERFECT FIT

Reformcore is the hot new Reformer Pilates Studio, designed to bring your clients the burn they need! Owning a Reformcore Pilates Studio is an opportunity to positively impact your local community through a premium brand in convenient locations. As part of the United Fitness Brands supergroup, it also offers the ability to add further studio concepts and/or grow your Reformcore studios. We have two successful franchised studios that launched Reformcore as a pilot. The impact was so large and immediate that they requested further studios.

WHAT DOES REFORMCORE BRING TO THE MARKET?

The fitness industry continues to see strong growth across most formats, significantly in the studio fitness area and 15% year-on-year growth within our group. Since launching in January 2024, we’ve launched five corporate and two franchise studios with massive revenue growth. Reformcore is a Reformer Pilates brand built by the team and science behind Barrecore. We’re making headlines in the likes of Tatler, GQ, and Women’s Health.

The global gym market is expected to be valued at $169.7 billion by 2030, with the most significant growth coming from the boutique fitness industry. Research also suggests that boutique fitness has been the largest contributor to the industry’s overall growth, with consumers preferring it over other market offerings.

WHAT REFORMCORE OFFERS CLIENTS

Curated for power, strength, and core fitness, our system elevates the Reformer Pilates experience to be more efficient and effective than ever. Reformcore works you harder, using state-of-the-art Reformer Pilates machines and equipment to build muscular endurance and strength. It’s a high-energy meets low-impact class that delivers an even deeper burn for longer, leaner muscle tone. With low lights and high vibes, Reformcore brings the best of Reformer Pilates to the fore.

Further plus points that make us a worthwhile investment include:

• Consumers prefer boutique fitness and are happy to pay for it. On average, they spend 76% more than big-box users on their fitness.
• With two out of three consumers preferring working out in group classes rather than alone, United Fitness Brands is positioned to provide value to members like no other.
• Depending on size, start-up costs range between £200,000 and £350,000, with a projected ROI of 30-36 months.
• The wellness economy has grown at twice the rate of global economic growth since 2021, with the fastest-growing segments being Pilates, barre, and yoga.
• The UK fitness market offers the highest revenue across Europe. It is worth over £5 billion and has a market penetration of 15.6%.
• The gym and fitness franchise industry has grown 7.4%, reaching £3.6 billion.

SUPPORT AND TRAINING

Franchisees will receive full training on operating their studios, from sales and marketing training to ensure a strong pre-sale to day-to-day tasks and beyond. The training is thorough, and additional support is offered on property identification utilising our demographic data software. This means we know how successful a studio can be before we open it.

Training includes access to a comprehensive online library of training documents. From day one, you’ll be matched with a Franchise Mentor who will support you every step of the way. Being part of a franchise gives you a far higher likelihood of success compared to the independent route, as well as a recognised, trusted brand that draws clients from day one, a network of fellow partners with whom you can share lessons from personal experience and feel part of a collective that makes a real difference to people’s lives.

FRANCHISEE REQUIREMENTS

We’re seeking franchisees who are passionate about making a positive difference in the lives of those in the community they serve. Our franchisees are extremely important to us. They represent the brand, and so we want hardworking franchisees who know how to manage people—both their team and their customers.

REVIEW

“Since opening its flagship studio on King’s Road in Chelsea this past January [2024], Reformcore has recently expanded to four other locations in Mayfair, Islington, Battersea and St Mary’s Axe. There’s no better way to start your morning or end your day than with a 50-minute class in one of their bright and spacious studios. The endorphin rush afterwards makes the burn worth it.”

- GQ