Graze Craze - Scotland Master Licence Opportunity
Develop Graze Craze across Scotland with a distinctive grazing, gifting and catering concept, multiple revenue opportunities and international franchise backing.
Build a Distinctive Food and Catering Brand Across Scotland
Graze Craze is a differentiated food and catering franchise specialising in curated charcuterie boards, grazing platters, boxes and event offerings. Positioned between food retail, gifting and catering, the concept creates revenue opportunities across everyday orders, celebrations, corporate occasions and larger events.
An indicative Scotland master licence fee of $100,000 gives an approved master licensee the opportunity to introduce and develop the Graze Craze brand across the territory.
Multiple Occasions, Multiple Revenue Opportunities
Graze Craze is designed to reach customers beyond the traditional dine-in restaurant model. Orders can be placed in-store or online, with a convenience-led delivery proposition supporting additional demand.
The concept offers:
- Charcuterie boards, grazing platters, boxes and larger grazing displays
- Consumer, gifting, corporate and event opportunities
- Online ordering, takeaway and delivery
- Personalised service through trained Grazologists
- A highly visual product range suited to local and social marketing
- Master development rights for the approved territory
This mix gives operators the opportunity to serve individuals and small groups while also targeting higher-value corporate and event catering occasions.
A Differentiated Concept with International Franchise Backing
The supplied material describes Graze Craze as a leading franchise concept within the grazing-style food category. The business originated with a woman entrepreneur and U.S. Air Force veteran and is now part of the United Franchise Group family of brands.
For a master licensee, the opportunity is focused on building the market, recruiting franchisees, progressing locations and maintaining consistent product presentation and service standards as the network develops.
Who Is Graze Craze Looking For?
The opportunity is particularly suited to commercially focused operators with food, catering or hospitality experience, strong local marketing capabilities and high standards for food quality and presentation.
Master licensees should also have the ability to recruit and support multi-unit operators, develop corporate and event relationships and manage the disciplined growth of the territory.
Proof of Success
Franchise owners Brett and Amy Hall in Frisco, Texas, have secured individual catering orders exceeding £23,000.
Franchise owner Gracie Bowman in Franklin, Tennessee, has achieved record-breaking weekly sales within the Graze Craze network.
These examples reflect individual franchisee performance and should not be taken as a guarantee of results for other operators.
Develop Graze Craze Across Scotland
If you are interested in bringing a distinctive grazing, gifting and catering concept to Scotland, enquire today to learn more about the master licence opportunity and territory development potential.
