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How Multi-Unit Franchising can Multiply Success

Ambitious entrepreneurs will discover how to unlock the full potential of franchising at the Multi-unit Franchise Conference at the NEC Birmingham on Friday 4 October.

The Multi-Unit Franchise Conference will focus on key strategies for success in a rapidly changing business environment, with sessions highlighting the latest industry trends, opportunities for expansion, and the future of multi-unit franchising.

The conference will cover three primary topics designed to equip new and existing multi-unit franchisees with the tools needed for sustainable success.

Embracing the latest trends

In a competitive marketplace, staying ahead of consumer preferences is critical for success, this session will provide insights into evolving trends in the food and beverage sector. Attendees will learn from industry innovators how to adapt to the demands of the modern consumer and leverage these trends to fuel growth.

Speakers will include representatives from brands including Subway, Mooboo Bubble Tea and Chaiiwala.

Staying successful in evolving markets

As markets evolve, so do the challenges and opportunities facing multi-unit franchise operators. The panel will explore best practices for adapting to change, learning from mistakes and some of the most important metrics for success.

Speakers include multi-unit operators Rob Moore (Home Instead), John Blaney (Anytime Fitness) and Shelinder Bhurji (Egg Free Cake Box) who will be providing insight and expertise from each of their sectors.

Diversifying your portfolio

Diversification has become a critical strategy for franchisees looking to expand their reach and reduce risk. In the final panel session, experienced multi-unit, multi-brand franchisees will explore the benefits of multi-brand franchising, from increased revenue streams and market flexibility to cross-promotional opportunities.

Delegates will learn how to select complementary brands and create a diversified portfolio that supports long-term business growth. Franchises represented in this session include Domino’s, Ben & Jerry’s, Chaiiwala, CUPP and more.

Networking & collaboration opportunities

In addition to the speaker sessions, the Multi-Unit Franchise Conferencewill feature networking opportunities over a complimentary lunch for all attendees and one-on-one opportunities for franchisees to connect with potential partners, vendors, and franchise brands at the co-located National Franchise Exhibition.

Tracy Shah, Managing Director at event organisers Venture Marketing Group, comments: “Multi-unit franchising is on the increase, and it’s easy to understand why. Franchising offers an optimised route to business success and the nature of its format means this success can be multiplied exponentially.

“The Conference combines real-world examples of the potential of multi-unit franchising with insights and advice from leading operators so that attendees leave with a thorough understanding of why and how they could expand their business empire.”

Places are strictly limited at this exclusive conference. Those wishing to attend must register as soon as possible at this link.

For more information on all aspects of the event please click here.



Stuart Wood

About the author

Stuart is Editorial Manager at BusinessesForSale.com. He has worked as Editor for a B2B publisher, Content Manager for a PR firm, and most recently as a Copywriter for Barclays.