Body Fit Training (BFT), Australia’s fastest-growing fitness franchise, has much to celebrate in 2023 as it sees another year of global growth with over 62,000 members and more than 270 studios open. With 550+ franchisees across Asia-Pacific, Europe, North America and the UK, the franchise has increased its revenue by six per cent  since 2022 and the  compound annual growth rate by 45% over the last three years. This development h ighlights  the demand for world-class training programmes and practices both in the UK and worldwide.

Building on BFT ’ s commitment to provide world-class fitness to as many communities as possible, the franchise has continued to expand its global footprint with 60 new franchisees in 2023, of which 44 will have opened their studios by year end. With a presence now in Hong Kong, Spain and Malaysia, the UK has also accelerated its growth and has welcomed a further 12 new signed locations, including the first Scottish franchisee in Glasgow. The capital is quickly growing into the hub of BFT ’ s UK network with ten locations sold and plenty more in the pipeline, including the recent launch of BFT Hackney on 2^nd December. 

“ 2023 has been another strong year for BFT with regards to franchise growth and members in the UK and worldwide,” said BFT Founder Cameron Falloon.  “ We ’ re really optimistic about the future, and we now want to build on this success and grow our brand to every major town and city. We have ambitious growth plans to boost our presence globally and by 2025 aim to sell 900 studios and have 450 open. Europe is next on the target bucket list – we are launching our debut studio in Barcelona in the new year and are currently in discussions with prospects in new markets including France, Germany and the Netherlands. 

“ At BFT, we talk about being Different Better and are always innovating and looking for new ways to enhance our member experience and encourage them to reach their goals. One example is the launch of our new CrewFit programme in October to further build and strengthen the community aspect of the studios and encourage members to work together as a team to achieve a goal. CrewFit had been in the pipeline for a while and complements the existing 13 workout programmes. We have other innovations being developed and these will be available early next year.”

BFT has achieved other notable milestones this year including being ranked number four on  the Australian Financial Review's 2023 Fast Global List. In the first quarter of 2023, the brand also partnered with Europe's largest fitness race, HYROX, and became the exclusive training centre for HYROX in Asia-Pacific, making it the largest global partnership for the fitness racing brand. Customer satisfaction is vital for BFT, and a member survey revealed a mid-year NPS score of 65. This high rating demonstrates how the franchise is bringing a world-class fitness experience to local communities across the globe. 

“Next year is going to be even better and bigger for BFT. Our aim is to have solid results again, fuelling optimism about the trajectory of the health and fitness industry. We will continue to carve a healthy slice out of this growing market as it continues to be a key priority for many people. With over 550 franchises sold to date, we’re looking to see significant growth and interest in our brand and will carry on delivering a need in the marketplace that is a welcoming, inclusive, motivating, and a safe space for both franchisees and their members,” added Cameron.