In support of the recent Recycle Week campaign (23-29 September) Rossendale based eco-friendly domestic housekeeping franchise, Bright & Beautiful, has taken recycling into its own hands by teaming up with Helmshore Recycling to make recycling as easy as possible for their clients and the local community.

As part of Bright & Beautiful’s national commitment to reduce plastic waste, Bright & Beautiful Rossendale is making an effort to reduce impact on the environment by encouraging their clients to recycle more through their new recycling programme which allows clients to leave their recyclable waste with the Bright & Beautiful team during their routine cleans. This includes items that Rossendale Borough Council would not normally be able to recycle such as crisp packets, plastic toothbrushes and confectionary wrappers.

To make recycling as accessible as possible, the team have also turned their laundry and ironing shop into a recycling collection point. Located at 88A Bank Street, Rawtenstall, the shop will not only deliver high-quality ironing, laundry and dry-cleaning to clients and the general public, but will also provide a space for people to drop off their recycling.

The collected waste is being sent to Helmshore Recycling, a registered public drop off point for TerraCycle, the world’s leader in the collection and reuse of non-recyclable post-consumer waste. Helmshore Recycling is run by Samantha Woodend alongside her daughter Caitlin. The pair currently average between 50-60kgs of collected waste every month where all proceeds go to various local charities.

Samantha and Caitlin from Helmshore Recycling said: “We’re thrilled to be working with Bright & Beautiful and are excited to see even more people recycling in the local community.  We’re seeing increasing growth in the number of people that are using our services and know that, with the assistance of Bright & Beautiful, we’ll not only be able to prevent more recyclable items from entering landfill but will also be able to raise more money for our chosen charities.”

Nicola Bailey, franchise owner of Bright & Beautiful, said: “As an environmentally friendly company, we pride ourselves on our commitment to decrease our environmental impact by reducing plastic usage and waste. Our collaboration with Helmshore Recycling has opened our eyes to the potential for waste and knowing what can be recycled.

“We’re looking forward to working closely with Helmshore Recycling to help raise awareness about the importance of recycling and to encourage our clients and members of the general public to recycle more.” 

Operating across East Lancashire, Bright & Beautiful covers Rossendale, Rawtenstall, Ramsbottom, Bury, Bolton, Norden, Tottington, Greenmount, Hawkshaw, Bromley Cross, Egerton and surrounding areas. It is part of a national network of 65+ franchisees building their own local business, creating 800+ jobs and delivering more than 10,000 home cleans per month.