Home care provider Walfinch is well over half way to its goal of raising £10,000 in donations to the Royal Osteoporosis Society (ROS).   It had raised £70,17 by 9 March, and its fundraising is not over yet.

Osteoporosis causes bones to lose strength and break more easily.  Half of women and 20% of men over 50 will break a bone because of it. It accounts for 500,000 broken bones annually in the UK, and 3.5 million people are affected by it.

Five to Thrive: Hampstead Heath Walk coming up

“We are doing a five kilometre walk/run on Hampstead Heath on 29 March from 12pm to raise more funds. Walfinch office owners, staff, supporters, and myself, will take part, though it is open to anyone,” says Amrit Dhaliwal, CEO Walfinch, known as The Walking CEO, who is a Business Ambassador for ROS.

To donate to ROS via Walfinch's Just Giving Page go to https://www.justgiving.com/team/walfinch

Amrit recently also had his arm set in plaster for a day to publicise The Great British Bone Check a free online osteoporosis risk checker.

Running, earrings, cakes and steps

Funds are being raised by franchisee owners of Walfinch branches across the UK, their staff, families and people who have attended events and supported challenges to raise  funds.

Kunal Parkash, who co-owns the Walfinch Richmond and Putney office has so far raised £2,430.  He is running in the 2026 London Marathon on 26 April with his lifelong friend Sandip Patel.

Kunal says: "We are proud to be supporting the Royal Osteoporosis Society, whose work helps raise awareness, fund research, and support those affected by osteoporosis, a condition that often goes unnoticed until lives are seriously impacted."

Meanwhile, Walfinch Franchise Support Manager Julie Farrow is creating and selling handmade sea glass jewellery to raise funds for the ROS.  The sea-tumbled 'stones' come in a selection of colours, from bottle greens, to warm browns and bright, pale blues.  Julie collects and transforms them into wearable art such as earrings, and sells them in hand-stamped boxes at £10 a pair, with all funds raised going to the ROS.

Many franchisees have undertaken other fundraising, including Leena Bector and her team in Walfinch Windsor and Maidenhead, who raised £210 from selling home-made cakes, and Shilpi Verma and her team at Walfinch Harrow and Brent, who raised £200 by each walking 25,000 steps in one day – over 20,000 more than the UK average.

Last year, at the start of the campaign, Walfinch Welwyn and Bishop's Stortford managing director Ian Thompson completed the Edinburgh half-marathon and raised £500 for the ROS.  Ian, his wife Amy and Operations Director Sophia (and dog Luna) later walked 18 miles to raise more funds for ROS.

Walfinch franchisees are also promoting the campaign at the Thrive Clubs that they offer in their communities, offering free mobility and activity sessions to anyone, while donations at Walfinch's annual conference last November totalled £1583.