Anytime Fitness UK put franchise success in the fast lane, hosting an exclusive event, Pole Position: Winning in the UK Market - at the iconic Red Bull Racing Technology Campus in Milton Keynes.

The high-octane event brought together franchise partners from across the UK network for a day of insights and inspiration. All geared toward driving greater growth, performance, and profitability.

Hosted at the home of one of Formula 1’s most successful teams, the day celebrated the shared pursuit of excellence, precision, and teamwork. Values at the heart of both Red Bull Racing and the Anytime Fitness brand.

Attendees were treated to an exclusive agenda featuring: - Business Development & Operational Strategies – unveiling key initiatives to accelerate growth and strengthen club performance across the network - Hot Locations Reporting Upgrades – introducing new tools to empower smarter decision-making for expansion - Keynote Presentation from David Osgathorp, F1 Performance Coach at Red Bull Racing - sharing lessons on the mindset, discipline, and marginal gains that drive world-class success - Networking & Collaboration – connecting franchisees to share best practices and celebrate collective achievements

The event also gave guests a rare glimpse behind the scenes of Red Bull Racing’s world-leading facilities: including guided tours of its cutting-edge technology centre and friendly competition on the F1 simulators.

“The energy in the room was electric,” said Kara Ratcliffe, Development Manager at Anytime Fitness UK. “Our franchisees left feeling inspired and equipped with the strategies and tools to continue driving growth and success in their local markets. This event was about taking pole position in the UK fitness industry together.”

Drawing inspiration from the incredible growth of Anytime Fitness Australia, the event highlighted how these proven strategies can be localised for the UK market, supporting the brand’s ongoing mission.

As the world’s largest fitness franchise, Anytime Fitness continues to invest in its network, providing world-class support, data-driven insights, and innovative initiatives to empower franchisees for long-term success.