Starting a new business can be challenging but when you combine passion with a proven system, the results can be life-changing. That’s exactly what happened for Liam and Alicja, the owners of fit20 Harpenden.

With a shared interest in health and wellness, but no love for traditional gyms, they wanted to create something different. When they discovered fit20, a revolutionary training method that helps people get stronger in just 20 minutes a week, they knew it ticked every box.

So, what has their journey been like so far?

Head Office has been there every step - from training and systems to ongoing marketing and operational support. It feels like we're never on our own .

Why did you decide to invest in a fit20 franchise?

'We were looking to start a business and, since we’re both interested in health and wellness, we wanted something in that space. At the same time, we were also looking for a routine we could both enjoy ourselves, as we’ve never been fans of traditional gyms. When we started exploring franchise opportunities related to health, we came across fit20 and it ticked every box.'

What do you enjoy most about owning a fit20 franchise?

'Seeing members get stronger, healthier, and more confident in just 20 minutes a week. It’s incredibly rewarding to be part of those changes.'

How has owning a fit20 franchise impacted your life?

'It’s been full-on, but it’s given us a real sense of purpose. We’re building something that makes a difference in people’s lives, not just a business.'

What kind of support have you received from the fit20 Head Office?

'Head Office has been there every step — from training and systems to ongoing marketing and operational support. It feels like we’re never on our own.'

Can you share some of the most inspiring member transformations you've witnessed?

'One member came in struggling with mobility and joint pain, and now they move more freely and feel confident again. Another has reduced their medication since training with us. Those life changing stories remind us why we do what we do.'

What is the most significant benefit of the fit20 business model?

'The reputation that fit20 has built over more than 15 years, with over 160 studios worldwide and countless member success stories, gives us real confidence in the model. On top of that, the business is straightforward to run — it doesn’t require lots of staff or a huge space to deliver something that truly works.' 

How has the fit20 community contributed to your success?

'Other franchise owners are always happy to share advice and experiences. There’s a strong sense of support and collaboration across the network.'

What advice would you give to potential franchise owners considering fit20?

'Be ready to work hard at the start, but trust the system. Focus on building relationships, and the results follow.'

How long did it take you to hit break even?

'Around five months.'

What sets fit20 apart from other fitness or franchise opportunities?

'It’s evidence-based, time-efficient, and appeals to people who wouldn’t normally step into a gym. That makes it unique.'

Have you faced any challenges, and how did you overcome them?

'Yes - wearing all the hats at once: trainers, marketers; admin. We overcame it by sticking to a routine, leaning on Head Office support, and incorporating the systems to make things easier.'

What are your future goals for fit20 Harpenden?

'To grow Harpenden into a consistently profitable studio and eventually open a second location.'

How has the fit20 training and support prepared you for success?

'The training Academy covered everything we needed - even without a fitness background, we were set up to deliver safe, effective sessions from day one.'

What has been the most rewarding aspect of being a fit20 Franchise Owner?

'The feedback from members. When someone tells us their life has changed because of what we're offering, that makes all the effort worth it.'

Inspired by Liam and Alicja's journey?

If you're ready to take control of your future and invest in a proven, science-backed fitness business, fit20 is here to guide you every step of the way.