fit20
Join a fitness franchise transforming lives in just 20 minutes a week. With rapid UK growth, proven global success and hands-on support, fit20 helps you succeed in business.
Watch VideoWhy Choose fit20 UK?
fit20 UK is a groundbreaking fitness franchise delivering exceptional results through science-backed, personalised 20-minute weekly workouts. Through our low-impact, high-intensity workouts, clients don’t even need to shower and change at the end of a session! In less than a decade, fit20 established over 170 locations worldwide, and continues to transform the way people approach fitness.
fit20 UK Franchise Financial Highlights
- £20k minimum personal investment with a total investment between £30k-£50k
- Time to Breakeven: Typically 6-7 months
- ROI: Achievable within 2-3 years
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Estimated Revenue:
- Year 1: £103,500
- Year 2: £183,000
- Year 3: £239,000
- Financing Available: Yes, with third-party finance assistance.
Our lean business model and minimal staffing requirements mean franchisees benefit from low overheads and a clear path to profitability. With proven unit economics and a tested formula launched in 2009, fit20 franchisees typically achieve breakeven within six to seven months.
What Makes fit20 Unique?
- Efficient Training: Revolutionary 20-minute workouts designed for busy professionals.
- Science-Backed: Supported by the largest-ever study on strength training, ensuring measurable health improvements.
- Personalised Experience: One-on-one training in private, climate-controlled studios tailored to each member’s needs.
- Non-Gym Appeal: Perfect for those who dislike traditional gyms, offering convenience without compromise.
- Award-Winning Excellence: Recognised as the “Most Innovative Boutique Fitness Programme” and the “Best Science-Based Personal Training Group” in 2024.
- Global Credibility: Featured in The Times, Washington Post, and Men’s Health.
Comprehensive Training & Support
No fitness background? No problem!
From onboarding to ongoing education, fit20 provides everything you need to thrive:
- Initial Training: The fit20 Academy provides in-depth sessions to ensure you and your team are certified and confident.
- Studio Setup: Assistance with location, design, and fit-out.
- Marketing Support: Tailored local marketing plans, press coverage and PR campaigns to generate leads pre-launch.
- Ongoing Guidance: Weekly check-ins, quarterly reviews and one-on-one coaching from Head Office.
- Continued Learning: Access to masterclasses and an annual Franchise Conference to refine skills and celebrate success.
Achievements That Set fit20 Apart
fit20 is the fastest-growing micro-boutique fitness brand globally, with multiple industry awards for innovation and effectiveness. Our success comes simply from our results: Members see strength gains of 30-50% in the first year!
Is fit20 the Right Fit for You?
Our ideal franchisees share these traits:
- A passion for wellness and improving lives
- Strong communication skills
- A commitment to continuous learning and growth
- A business mindset focused on profitability and efficiency
- Adaptability and resilience
Proof of Success
“I researched the training and met members and it is the member’s stories and amazing results that convinced me to open my first fit20 studio in Exeter. I now run two very successful studios in Exeter and Torquay and I am currently working on a 3rd studio.”
- Duncan Attwood, Studio Owner fit20 Exeter and fit20 Torquay
“The support we’ve received from the fit20 franchise team has been incredible, giving us the confidence and tools to succeed every step of the way.”
- Katherine & Loma Kivalu, Studio Owners fit20 Halifax Hipperholme
“The support from the fit20 UK team has been fantastic, from the initial setup to ongoing training and coaching.”
- Kieran Igwe, Studio Owner fit20 Leeds Farsley and fit20 Moortown
A Rewarding Work-Life Balance
Enjoy a varied and fulfilling daily routine managing studio operations, supporting trainers, and implementing local marketing strategies. With flexibility and robust support, fit20 franchisees achieve both professional and personal goals.
Join the fitness revolution that’s transforming lives in just 20 minutes a week. Take the first step towards owning a rewarding business with a proven track record and global recognition.
Testimonials
- Kieran Igwe, Studio Owner fit20 Leeds Farsley and fit20 Moortown
- After years of running my own personal training business, I realised it was limited by my time and capacity. The business was doing well, but growth relied heavily on having the right people in the...
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- Duncan Attwood, Studio Owner fit20 Exeter and fit20 Torquay
- After 20 years in the health and fitness industry, I identified that while some gym members improved their health and fitness there were many that did not. This is disappointing, as those that did...
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- Katherine & Loma Kivalu, Studio Owners fit20 Halifax Hipperholme
- As a dentist at Greenside Dental Care in Cleckheaton, I’ve always been passionate about health and well-being. My husband Loma, a semi-professional rugby player and certified sports massage...
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News
- fit20 Recognised as the UK’s Largest and Fastest Growing Micro Boutique Fitness Brand for the Second Year Running
- fit20 UK has once again been recognised as the largest and fastest growing micro boutique fitness brand in the UK within Deloitte’s European Health & Fitness Market Report 2026 by EuropeActive...
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- From One to Three: fit20 Owner Expands to Third Studio in West London
- fit20 Kingston upon Thames has officially opened, marking the third studio for West London operator Attila Leb and a significant milestone for the growing UK network. Having launched his first...
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- fit20 to Exhibit at The International Franchise Show 2026
- fit20 will be exhibiting at The International Franchise Show 2026, taking place on 17–18 April at ExCeL London. Visitors will be able to meet the team at Stand 612 and learn more about the fit20...
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- Why Kate Brought fit20 to Glossop After Her Own Health Transformation
- When Kate Thorpe first discovered fit20, she never imagined she would one day be opening her own studio. fit20 Glossop is officially open, bringing calm, science-backed strength training to the...
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- fit20 Exhibiting at the British & International Franchise Exhibition 2026
- fit20 will be exhibiting at the British & International Franchise Exhibition 2026, taking place on 30–31 January at Olympia, London. Visitors can meet the team at Stand C60. fit20 is a globally...
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