Home Instead has unveiled a refreshed brand identity, reinforcing its position as the UK’s leading home care franchise. This bold new look reflects its commitment to excellence and innovation while creating even greater opportunities for franchisees to build successful, purpose-driven businesses in a rapidly growing sector.

A legacy of leadership and growth

For over 20 years, Home Instead has set the standard for high-quality, companionship-based care. As the UK’s most trusted home care franchise, its evolved brand highlights what makes it unique – a proven business model, a strong reputation, and the opportunity to make a meaningful difference in communities nationwide.

Its new identity is modern, vibrant, and designed to inspire and empower franchisees. While the visual brand has changed, its commitment remains the same, continuing to provide unrivalled support to franchise owners, helping them build profitable, purpose-driven businesses in a growing sector.

A brand redefined for the future

With demand for home care on the rise, Home Instead remains at the forefront of industry innovation, shaping the sector’s future with a brand that reinforces its reputation as the UK’s most trusted home care franchise. This refreshed identity strengthens confidence among franchisees, clients, and care professionals, reflecting its commitment to delivering exceptional care.

Extensive market research played a crucial role in shaping Home Instead’s refreshed brand identity. With bold steps to redefine its visual presence, the new look is both distinctive and memorable, staying true to its core values.

Guided by market insights and customer feedback, the updated brand features a fresh green colour palette, symbolising care, trust, and community. With a presence in seven countries and over 1,800 franchise offices worldwide, this rebrand enhances Home Instead’s visibility, strengthens its reputation as the UK’s No.1 home care franchise, and paves the way for continued growth and success.

Unrivalled support for franchisee success

Becoming a Home Instead franchisee means gaining access to an industry-leading support system and a network of high-achieving business owners dedicated to delivering exceptional home care.

With over 260 franchise offices across the UK and a dedicated national office team of 70, Home Instead provides unmatched support to help their franchisees succeed. This rebrand marks an exciting new chapter for both current and aspiring franchisees, offering a valuable opportunity for those looking to build a successful, sustainable, and impactful business while supporting ageing adults and their families.