FAST SALE REQUIRED DUE TO RELOCATION - BELOW MARKET VALUE ASKING PRICE
Christies estimate of complete trading value inc. going concerns: £2.5 - £3m. Asking price B&M only + FF&E.
Whole portfolio via SPA or individual assets · Self-check-in boutique hotel · £240k value uplift identified
An established, income-producing freehold portfolio in the heart of historic Worcester. It's available as a complete share purchase (SPA), with trading history and systems in place, or as individual freehold assets.
All four assets carry recent RICS Red Book valuations on a bricks-and-mortar basis. The reports are available to qualified buyers.
The portfolio
1. 10-bedroom boutique hotel: £1.2m
A fully trading hotel across two freehold buildings. It runs on a self-check-in model that keeps staffing light and margins strong. Booking channels are established, occupancy is consistent, and the city-centre position draws tourists, business travellers and event visitors. It's ready to take over from day one.
2. Semi-commercial building: £700,000
A flexible mixed-use freehold. The latest Red Book valuation identifies £240,000 of additional value, so an incoming owner can add value straight away. It suits investors who want yield plus capital growth, or operators expanding a hospitality or mixed-use footprint.
3. Self-service laundrette: £100,000
A low-maintenance trading unit with steady local demand. It could also take on B2B work from the hotel and short-let operators nearby.
4. Vacant shop unit: £70,000
A city-centre retail frontage, ready to let or to occupy yourself.
Key figures
Combined Red Book value (B&M) £2.07m
Identified value uplift +£240k (to c.£2.31m)
Current income c.£260,000 p.a.
Achievable income c.£300,000 p.a. with light improvements
Tenure Freehold throughout
Why Worcester
Worcester is a cathedral city with a strong visitor economy, direct rail links to London and Birmingham, and demand for city-centre accommodation all year round. There's little boutique supply in the centre.
Why this portfolio
For investors, the self-check-in model makes the hotel very hands-off. For operators, there are clear ways to raise income towards £300k, plus a £240k uplift already identified in the valuation. All of it is freehold and in one city, so it's easy to manage.
A differentiating point. The owner had in-depth expertise of website development and past e-commerce experience so the bonus of buying this independent hotel is that you also get:
Modern, fully integrated technology, ready for growth
A cloud-based technology stack that keeps day-to-day operations lean and gives a new owner a platform to scale.
A new, purpose-built website designed for search and AI discovery, with the booking engine embedded so guests book and pay without leaving the site.
Cloudbeds PMS and channel manager. Rates, availability and reservations sync automatically across the website, Booking.com and Google Hotels. There's no manual re-keying and no double-bookings.
Automated dynamic pricing. Rates adjust with occupancy and are monitored against a competitor set.
Smart-lock self check-in. Guests receive their access codes automatically, which reduces staffing and allows arrivals at any hour.
Direct-booking programme. Guaranteed early check-in, late checkout and flexible cancellation for guests who book direct, built to move revenue away from 15% OTA commission.
All systems transfer with the business, so a new owner can trade from day one without rebuilding anything or spending tens of thousands of pounds creating a tech stack.
Next steps
Full financials, occupancy data, the Red Book reports and asset details are available to qualified buyers under NDA. When you get in touch, please say whether you're interested in the whole portfolio or specific assets, and how you'll fund the purchase.
