Established in the 2000s, the company is an omnichannel retailer of high-end heating appliances, operating primarily through e-commerce channels with a complementary high street presence in the South East of England. With an industry-leading online presence, the company offers a curated selection of wood, multifuel, gas, and electric stoves and fires from renowned brands.
Their business model centres on direct-to-consumer sales nationwide, with the majority of (~90%) sales taking place through their search engine optimised e-commerce platform. A small percentage (~5%) of sales come from trade clients. They also offer installation services locally throughout London and Essex via their Hetas- and Gas Safe-qualified partner.
Specialising in the wood and multifuel appliance segment, the company's core strength lies in its in-depth product knowledge and ability to provide expert advice on appliance selection and installation. Other key differentiators include coveted dealerships with leading manufacturers and a best-in-class e-commerce website with advanced back-end functionality (including integration with Amazon and eBay).
With a history of strong revenue generation, there is ample scope for growth. Diversification and expansion efforts are already underway with the recent introduction of outdoor heating appliances and plans to introduce nationwide installations.
Highlights -
History of strong revenue generation, with a turnover of £1.3m in 2026.
Stellar reputation in the industry, backed by nearly 1,500 reviews across multiple review sites;
An industry-leading online presence, featuring a stylish e-commerce platform;
Wide product portfolio and coveted distribution contracts;
Strong track record of customer acquisition with 2,000 new customers placing orders in 2022 and revenue reaching £2.6m.
Opportunities -
There are several promising growth avenues, whether it be adding a spare parts range, introducing a nationwide installation offering, or further developing the company’s eBay and Amazon presence.
Financial Profile
Turnover IRO - £1.3m in 2026.
- 100% share capital.
- Interested parties will be required to sign an NDA.
- Showroom and warehouse unit available to rent, pending agreement.
