The Cot Mattress Company
Turnover: circa £80k
Adjusted Net Profit: circa £35k
The Cot Mattress is a long established and reputable supplier of high quality-quality baby mattresses for cots, cribs and Moses baskets. All products are sourced and produced by the vendors who has put their extensive experience in this sector into creating a unique and high-quality product and the founders of the business have established an ethical and responsible ethos for their brand which has reflected in the loyal customer base and partnerships they have established. The business trades at the top end of the market and work has been underway to launch a new product this summer with potential to disrupt the natural mattress industry.
The business is renowned for its exceptional product selection, providing an alternative brand to products by competitors on the high-street whilst benefiting from a solid online presence.
THE OPPORTUNITY
Proven Success: The business was established 25 years ago and, in this time, has built up a loyal customer base. The brand works with internationally sourced producers and operates an ethical and sustainable business model, with products produced with recycled materials where possible which ensures the business attracts a wide customer base and establishing itself as a business you would want to partner with.
Recognisable Brand: Trusted by repeat customers, the brand has established itself as a refreshing alternative to larger brands, tapping into a niche market and quickly becoming a well-known, high-quality trustable brand. The brand has established their own identity through their unique offering, diverse product line and has an upmarket look to the branding, website, and packaging.
Excellent Growth Potential: The business operates online only and offers excellent scope to expand further into the retail sector, either through their own retail stores or through other e-commerce or wholesale channels.
Online Presence: A well-designed website and user-friendly online store produces the current sales and expands into brand building information for purchasers. The business does not host any social media pages, offering huge scope to incoming operators to expand the reach of the business through these channels.
Reliable Suppliers: Established long standing partnerships for consistent inventory with opportunities to expand the current product line. Each of the products are hand manufactured for an excellent quality of finish.
Customer Loyalty: A dedicated customer base with recurring purchases made through the website. The business sales are generated solely through word of mouth and referrals with scope to expand to stocklists and to the wholesale market.
PRODUCTS
The self-branded products are produced using an international producer with whom they have a longstanding relationship and preferential terms.
The brand sells a range of mattresses for cots, Moses baskets, cribs and travel cots with a large range of materials available to suit customers preferences including natural, coir and lambswool, foam and pocket sprung, all of which are sustainably sourced.
The products are made available with protective coverings and sheets of differing sizes to suit any bases available for sale in the UK. All of which are machine washable.
MARKETING
The business has a dedicated and easy to navigate website which generates all the revenue, with little to no spend being completed on paid advertising.
The brand has invested into SEO for the website, bringing organic visitors to the site, which an incoming operator will benefit from with no further expense required. The business holds a large customer base with a growing email database of customers.
The website is a fully functional website which hosts a strong online presence with a high average shopping basket and an impressive online store with excellent visits to the website each year. The domain included within the sale is; www.cotmattresscompany.com and a range of other relevant domains that can be used in addition.
The vendor has invested significantly in the brand awareness since inception with little spend through paid advertising, promotional product give-aways and events.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor with a fulfilment centre held at £650pcm which will be made available for an incoming operator. Alternatively, the business can be easily relocated to suit the incoming operator.
FURTHER INFORMATION
The Cot Mattress Company has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into new markets, including the EU
· Product diversification
· Enhanced digital marketing including paid search and social
· Wholesale market entrance
· Retail environment entrance
FURTHER INFORMATION
Don't miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
