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Water Babies Franchise Based In North West London For Sale

London, UK
Asking Price:
£220,000
Turnover:
£368,842
Net Profit:
On request

An exciting opportunity to acquire a long-established Water Babies franchise in North West London, built over 14 years and now available due to the current owners living abroad.

The business is already well established, with circa 540 to 600 swimmers, lessons running seven days a week, and an experienced team in place to support the day-to-day operation. It currently operates from seven pool venues across London North West and London West, with clear scope to grow further, particularly within the underdeveloped London West territory.

Backed by one of the best-known names in baby and child swimming, the business benefits from a strong recurring monthly income model, loyal customers, established marketing support and additional revenue through photography sessions and retail sales.

With solid foundations, a trusted brand and genuine growth potential, this is a fantastic opportunity for a buyer looking to take on a proven business with plenty more to offer.

Key Highlights

  • Established 14year franchise
  • Circa 540 to 600 swimmers
  • Lessons delivered 7 days a week
  • Operates from 7 pool venues
  • Experienced team in place
  • Strong recurring income
  • Clear growth potential in London West

Property Information

Location:

The business operates across two substantial West London territories, with one area currently more established and developed than the other.

The core trading area is already well utilised, benefiting from strong customer retention, good class utilisation and a highly trained teaching team. Lesson delivery is supported by structured planning and established brand standards, helping to provide consistency across the operation.
The second territory offers the clearest scope for future growth. It is currently less developed and presents genuine potential for an incoming owner to expand through additional venue partnerships, increased local marketing and further operational development.

Premises Details:

The business currently operates from a network of seven pool venues across its territory, providing an established and reliable delivery base.

Formal agreements are in place with each venue, supported by the franchisor’s own pool contract template. This helps ensure suitable terms are agreed and gives franchisees a consistent framework when working with pool providers. Pool hire is charged based on hours used and is typically agreed on a termly basis.

The pool agreements are expected to transfer as part of the sale process, helping provide continuity for an incoming owner. Teaching equipment is already in place to support lesson delivery, with each teacher having access to the kit required to run classes efficiently across the programme.

The current venue network provides a strong operational foundation, while there remains clear scope to secure additional pool space in the less-developed part of the territory. This gives a buyer a practical and achievable route to future growth.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Please discuss this further with the team at Franchise Resales Limited.

Employees:
7
Years established:
2012

Franchise Information

Franchise opportunity:

Franchise Resale

Other Information

Support & training:

Full support and training will be provided by Water Babies.

Financing available:

Please discuss with the team at Franchise Resales.

Website:
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