Offers an extensive range of roped climbing, bouldering and recreational adventure climbing activities via a strategically located indoor climbing facility.
The company serves a diverse customer base, accommodating the broadest spectrum of climbing abilities, with highlyexperienced instructors delivering sessions across all age ranges.
Pay-as-you-go sessions, experience sessions, and provision for schools and youth clubs provide multiple revenue streams, each with different target markets, alongside a substantial volume of recurring revenue through monthly EFT memberships.
The diversity of provision, enabled via the company’s facilities, provides a clear progression path for occasional visitors, to become loyal regular members, thus increasing average spend.
Key Aspects
• The company’s rare combination of three core offerings: roped climbing, recreational climbing, and bouldering experiences, differentiate it from many competitors who focus on singular markets, by eliminating risks of over reliance, and seasonality.
• Expansive facilities accommodate a broad ability and age range, resulting in a diverse client base of highly experienced climbers, novice climbers, as well as individuals and families seeking adventure activities.
• Breadth of facilities enable the company to progress users from casual beginners to advanced enthusiasts, in turn converting their one-off session custom into recurring revenue via memberships.
• EFT (Electronic Funds Transfer) memberships ensure sustained recurring income with c300 members renewing per month, generating c12k monthly in membership fees.
• Ancillary revenue streams include an onsite café for customer refreshments, and events, as well as a merchandise range including sessional gift cards.
• Boasts an enviable reputation in the industry for highest quality route setting with a strong and growing order book of new registration fees generating c1.5k per month, equating to c200 new members monthly.
• All equipment is sourced from the leading manufacturers in the climbing industry to ensure the highest quality of roped climbing.
• Twin-track sales approach including a dynamic ecommerce platform for pre-bookings, as well as sessional booking at facilities, is market leading, and has been instrumental in managing the changing conditions of COVID-19 pandemic.
Opportunities
• Secure a multi-faceted climbing facility in a prime city centre, with a robust and diverse customer base across mixed abilities and ages.
• Continue to drive EFT climbing memberships, with c300 currently on the company’s books, to generate additional streams of recurring revenue.
• Diversify into untapped markets within the hospitality sector through further expansion of the café in the provision of a larger product offering, such as events, and gift experience packages.
• Continue the company’s plans to diversify current offering, through further expansion of bouldering facilities.
• Opportunity to develop an internal sales division to implement local targeted sales marketing, particularly for the youth climbing programme, aimed at schools and large youth groups, with a view to onboarding new customers.
