Combining authentic street-led designs with comfortable, fashion-forward styles, the brand offers women’s loungewear and accessories for young adults. Products include joggers, hoodies, T-shirts, co-ord sets and accessories.
The company works on a direct-to-consumer (D2C) and wholesale basis, benefitting from high amounts of returning custom and brand loyalty from consumers primarily in the UK.
The business is ideally positioned for a new owner to take it to the next level, owing to the ongoing trend for streetwear styles and the brand’s considerable growth potential.
Our clients are offering the business for sale to facilitate other, unrelated projects.
Offers invited.
Key Highlights
- Delivers a 90%+ week 1 sell-thru by creating hype through social media and customer engagement for limited-run product launches.
- Optimised e-commerce website underpins customer reach and engagement, receiving over 76,000 visitors per month and maintaining over 400,000 customer accounts.
- Wholesale agreement in place with a market-leading retailer, which enables the brand to be positioned alongside globally recognised labels.
- Utilises digital marketing strategies, including compelling social media content and regular newsletters circulated to a database of 300,000+ recipients.
- Built up a vast following on its social media platforms.
- Largely autonomous team, with recruitment initiatives in place to further reduce the shareholders’ involvement in the business.
Financial Highlights
- Projected to achieve a YE27 turnover of £3.2m.
- Generated a YE25 turnover of £3.1m, with an EBITDA of circa £300k.
- Achieved significant year-on-year revenue increases since its inception.
