An exciting opportunity to acquire a highly successful and well-established soft play and children’s party centre in
Warrington
.
Trading profitably for
over 17 years
, this family-run business has built an outstanding reputation for its welcoming atmosphere, excellent facilities, and loyal customer base.
Giggles Play Mill
operates as a turnkey operation, offering a seamless transition for a new owner while providing strong foundations for further growth.
The business provides a fun, safe, and engaging indoor play environment for children aged 0–9, with clearly defined zones tailored to different age groups.
A key standout feature is its largest dedicated baby and toddler play area in Warrington, making it a go-to destination for young families.
The business also offers:
Private party bookings and hosted events
Group bookings and regular sessions
Inclusive play environment, with experience supporting children with SEND
A structured pre-booking system ensures controlled capacity, creating a calm and enjoyable experience for both children and parents - setting it apart from competitors.
A
busy on-site cafe
operates daily, providing a valuable secondary income stream while enhancing the overall customer experience.
The cafe offers:
Full adult menu including breakfasts, lunches, and hot meals
Dedicated baby and children's menus
Popular kids' meal deals and desserts
High-quality beverages, including bean-to-cup coffee
This encourages longer visits, higher spend per customer, and strong repeat business.
Growth Opportunities:
Expand and premiumise party packages
Introduce memberships and loyalty schemes
Increase digital marketing and social media presence
Develop baby and toddler-focused sessions
Extend cafe offering and trading hours
This is a fantastic opportunity to acquire a well-established, profitable, and much-loved soft play and party centre. With a strong reputation, multiple income streams, and clear opportunities for growth, the business is perfectly suited to an owner-operator or investor looking for a rewarding venture in the family leisure sector.
Financial Profile
We are advised that the business generates an annual turnover of approximately £50,000, with income derived from admissions, party bookings, and cafe sales.
We are advised that assets included in the sale are valued in the region of £120,000, representing a well-equipped and fully operational setup.
Further financial details are available to genuinely interested parties.
