Founded in 2019, this is an e-commerce business specialising in stainless steel jewellery double-plated in 18ct gold. Within a short span, the brand caught the eye of renowned entrepreneur Lord Alan Sugar, who made a significant investment.
Through social media platforms like TikTok and Instagram, the business swiftly cultivated a devoted following, primarily among the 18-34 demographic. With over 200,000 followers across various channels and monthly views soaring into the thousands, the brand has solidified its position as a frontrunner in the realm of accessible luxury jewellery.
The founder propelled the enterprise from £400 into a 6 figure success story by the age of 19. Following the investment from Lord Sugar 2 years ago, the brand recently reclaimed shares, with a portion allocated to support domestic violence charities, aligning with its commitment to impactful initiatives.
Recognised as the recipient of the Gen Z Club's Business of the Year award for 2024, the owner now seeks to entrust this thriving enterprise to new hands, poised to embark on fresh endeavours.
