Franchise Resale: COOK Woodbridge, Suffolk.
What’s the opportunity?
COOK is a well known, respected brand with a significant footprint throughout the UK. There are select few opportunities to join this admired franchise network, with just a very small handful of Greenfield (new start) territories available, alongside this rare an appealing opportunity to acquire a trading, profitable and well regarded business.
You would be acquiring a franchise boasting enviable repeat business, providing you with confidence that you can really ‘hit the ground running’ and grow the business from these firm foundations.
How can you take this business up a gear?
• Acquire additional vehicles to maximise customer reach in a territory with proven capacity to grow
• Secure additional storage to meet the increasing demand for product
• Identify, develop and maximise potential partnerships, such as with domiciliary care providers and networking groups
• Maximise benefit from a new payment system, likely to make savings of £3 – 5k per year
• Capitalise on the major new partnership with O2 Priority Customers – offering exclusive deals to O2 customers, with the COOK brand now in front of a potential audience of 9 million customers
Investments made to improve efficiencies
The current business owners are very proactive in their approach to driving efficiencies in the business.
Recent investments include:
• All lighting replaced to be super-efficient LEDs,
• New Freezer facias to update the look of the shop
• New till point and payment system
Each investment has been strategically made to improve profitability in the long term, which would benefit the purchaser of this business significantly.
About COOK
Since 1997, COOK have been doing the basics very, very well. COOK have been producing outstanding meals, frozen to lock in their unique flavour. The customer has two options available to them, either an instore purchase or a delivery option, providing maximum flexibility and convenience. Another big benefit to the customer is that choice will never feel limited, with all dietary requirements and a vast range of different cuisines catered for.
You never feel alone or isolated as part of the COOK network, benefit from strong relationships with fellow franchisees and receive outstanding ongoing support, training and development from a proactive Head Office support team.
COOK Recently won two prestigious awards, firstly ‘Specialty Retailer of the Year’ at the Retail Week Awards, with the judges commenting on the victory: “…an amazing growth story while sticking to amazing values” – this is a brand that really cares.
Additionally, COOK was named Best Overall Meal Delivery Service by BBC Good Food – a highly impressive accolade.
Amidst the cost of living challenges, COOK have strategically offered discounted products to clients to aid retention and help franchise owners maintain their businesses and keep the customer foundations firm and prime for growth moving forward.
New Subscription service
In 2023, COOK embarked on an innovative trial, introducing a new Subscription model and after a highly successful trial period, the decision has been made to push forward with this as a fully functional additional business channel, with significant growth potential.
Franchisees will get the full benefit of this as they fulfil the subscriptions active within their territory.
About you
Before you enquire, it’s important to be confident you’re the right fit for this business. Do you meet the following criteria?
• Are you willing to be an ‘owner operator’ in a retail environment?
• Would you describe yourself as customer service focussed?
• Do others see you as a strong people and relationship manager?
• Are you driven to grow a business in the food industry?
• Is following a proven system and not deviating acceptable to you?
If you’re answering yes to the above points, we’d suggest you enquire now to receive more specifics on this business and explore the next steps.
Next steps
Engage with Franchise Business Brokers. We are managing the resale on behalf of the vendors.
This is a rare opportunity, with a new price to reflect the owners wishes of a clean and timely sale.
