Established and Profitable Swimming Pool Services Business.
A rare opportunity to acquire a long-established, profitable and substantial swimming pool services, maintenance, refurbishment and installation business operating in the South UK.
The business has traded for more than 30 years and has developed a strong reputation for technical expertise, quality workmanship and reliable service delivery. It benefits from a large recurring and repeat customer base, a skilled team of employees, a fleet of owned vehicles, established supplier relationships and a strong regional reputation.
The vendors are planning a controlled exit and are willing to provide an appropriate handover to support continuity.
Location
South UK
The exact location and trading identity are withheld at this stage for confidentiality. Further information will be released only after buyer qualification and completion of a non-disclosure agreement.
Business Overview
The business provides a comprehensive range of swimming pool services, including regular servicing and maintenance, pool repairs, pool refurbishment and renovation, new liner pool construction, spa supply, repair and installation, chemicals, parts and accessories.
The customer base is predominantly domestic, with commercial work deliberately kept limited by the current owners. The business operates within a practical regional radius of its premises, while also servicing a number of longstanding customers further afield.
The company is well-established in its market and has built a strong reputation over many years. Much of the work comes from repeat customers, referrals and word of mouth.
Key Investment Highlights
Long-established business trading for more than 30 years.
Current family ownership since 2002.
Strong regional reputation for technical knowledge, quality workmanship and customer service.
Turnover of approximately £2.31m in FY2025.
Around 280 to 300 regular service and maintenance customers.
Approximately 675 customers served in the last 12 months.
Wider historic database of around 1,500 customers over the last 10 years.
Low customer concentration, with no single customer understood to account for more than 5% to 10% of turnover.
Experienced team in place, reducing day-to-day reliance on the current owners.
Broad income mix across servicing, refurbishments, repairs, chemicals, products and new liner pool installations.
Business is currently booked approximately 6 to 9 months ahead.
Current quoted pipeline estimated by the vendors at over £300,000, with confirmed work not yet completed of approximately £150,000.
Significant owned assets, including commercial vehicles, tools, equipment and stock.
No asset finance or hire purchase disclosed by the vendor.
Scope for further growth under a suitably resourced buyer.
Services and Revenue Mix
The business has a balanced spread of income across multiple service lines.
Approximate revenue split:
New pool installations and builds: 16%
Pool refurbishment and renovation: 16%
Repairs: 10%
Regular servicing and maintenance contracts: 24%
Pool opening and closing services: 14%
Chemicals, parts and accessories: 18%
Self-build pool kits and supply-only work: 2%
Domestic and commercial split: approximately 95% domestic and 5% commercial.
Financial Overview
The business has delivered consistent turnover and profit over recent years.
FY2023 turnover was approximately £1.99m
FY2024 turnover was approximately £1.98m
FY2025 turnover was approximately £2.31m
Customers and Market Position
The business serves a loyal and established customer base, with approximately 300 active regular service and maintenance customers.
Customer relationships are mainly held by the engineers and office/service team, rather than being solely dependent on the owners. This should assist continuity following a sale.
The business has a strong local and regional reputation, supported by longstanding relationships, repeat custom and referrals.
Staff and Operations
The business employs approximately 18 full-time staff, including field engineers, installers, office staff and management support.
The experienced team provides a strong operational base for a buyer and reduces reliance on the current shareholders for day-to-day delivery.
The business operates from premises comprising office, showroom, warehouse, workshop/storage and parking. The current site is considered adequate, although the vendor has indicated that the business could be relocated if required.
Growth Opportunities
There are several potential areas for further growth under new ownership.
These include developing more formal annual service plans and increasing recurring servicing revenue.
There may also be scope to recruit additional service engineers and build-team staff to meet current demand and reduce capacity constraints.
Further opportunities include expanding heat pump sales and installation, liner replacements, refurbishments and chemical sales.
A buyer with suitable skills and trades resource may also be able to revisit concrete tiled pool work, which is not a current focus.
Marketing could also be developed further, including SEO, Google Ads, mail-outs, open days and improved showroom or display facilities.
The vendor also believes there may be scope to expand geographically into selected South Coast markets where demand exists.
Reason for Sale
The shareholders are considering a sale as part of forward planning for a controlled exit and retirement.
The vendors are aligned in their intentions and are willing to provide a suitable handover. They are prepared to support introductions to customers, staff and suppliers and assist with continuity following completion.
The vendors would prefer a full financial exit, but are prepared to remain employed or available for a suitable handover period if required by a buyer.
Sale Process
Offers are invited.
The business is being marketed confidentially and information will be released in stages. Interested parties will be asked to provide a brief overview of their background, acquisition rationale and indicative funding position.
A non-disclosure agreement will be required before the business identity, exact location, detailed Information Memorandum and further financial information are released.
Management meetings and further due diligence will be arranged with suitably qualified parties only.
