Hong Kong Restaurant
Turnover circa: £1.3M
Adjusted Net Profit circa: £300k
THE OPPORTUNITY
Name: Hong Kong Restaurant
Location: 301 Upper St, London, N1 2TU
Type: Chinese Restaurant & Takeaway
BUSINESS DESCRIPTION
Hong Kong restaurant is a successful Chinese restaurant located in the heart of Islington, London which is a trendy, vibrant and busy district North of central London. This business has an exceptional reputation for its high-quality authentic Chinese food an extensive menu offering the finest selection of premium ingredients used in their dishes. The establishment is a firm favourite amongst locals and visitors to the area with the benefit of being in a fully refurbished, modern and contemporary leasehold which has been completed to an exacting standard on a busy main high street within the leafy and affluent residential area of Islington.
SERIVCE OFFERINGS
The business offers customers an exceptional dining experience with excellent service, good value, well-presented and unrivalled high-quality food prepared on premises. There is a large selection to choose from on the menu which includes a daily small portions menu, a main menu and takeaway menu. The business caters for all customer requirements taking into consideration food allergies and intolerance including Halal.
The cuisine is characterised by the sharing of flavourful dishes with a chance to sample new dishes with the dim sum menu offering.
The premises is presented with soft mood lighting, comfortable seating and background music to create the perfect dining experience.
OPERATIONS
The business has been established for several years and in this time has built up an excellent reputation for an exceptional dining experience, which has been a credit to the current vendor and their team. The vendors manage and work in the business full time, alongside a team of six full time and four part time staff.
The business has a high-end, well-developed website that facilitates online table bookings, place orders for takeaway and features brand building imagery and detailed menu information.
The restaurant is open daily from midday until 11pm.
MARKET ANALYSIS
The Chinese restaurant market in London is well-established and diverse, driven by high demand from locals, tourists, and the Chinese community. With options ranging from traditional and regional cuisine to modern fusion and fast-casual dining, the market caters to varied consumer preferences.
Key trends include a shift toward health-conscious, sustainable options, as well as an emphasis on experience-driven dining. Chinatown remains a central hub, though competition is growing in other neighbourhoods such as Islington. There are strong opportunities for growth, particularly in regional cuisine, delivery services, and digital marketing.
Overall, the market is resilient and continues to evolve, appealing to a broad audience seeking authentic and innovative Chinese dining experiences.
KEY ACHIEVEMENTS
Reviews:
4.2-star rating on 'Google Reviews' with over 300 reviews.
8.3-star rating on ‘The Infatuation’
4.6-star rating on ‘Deliveroo’
Loyal Customers: Regular, repeat customer base provides ongoing consistent revenue.
Food Hygiene: 5-star rating with the food standards agency.
EXPANSION OPPORTUNITIES
Delivery: Implementing a delivery service to cater to the increasing demand for at-home dining through directly employed staff to compliment food app orders.
Outside Catering: Catering services for events, parties, and corporate lunches outside of the restaurant.
Additional Locations: The business and brand is an excellent solid foundation to expand upon for an incoming operator, with opportunities to expand into additional locations throughout London and the UK.
Franchise: The business holds exceptional brand presence and presents an excellent opportunity to franchise the business to would be restaurateurs with the support of this established business.
PREMISES
The premises have been fitted with an exceptionally high standard both inside and out with main road frontage, on a busy main road in Islington providing perfect opportunities for passing trade.
The restaurant has a seating capacity for 65 covers.
The premises is a ground floor retail unit in an extremely busy residential area on the main parade of retail shops. The premises is available by way of a lease assignment at £95,000 per annum with seven years remaining on the lease.
The vendor has made significant improvements to the property since inception and introduced new catering equipment and furnishings which offer a warm and welcoming environment for customers and requires no further investment from an incoming operator who can capitalise on the extensive fit out to date.
Viewing is essential to appreciate the quality of the business on offer.
FURTHER INFORMATION
Further information is available by speaking with us and viewings are strictly by appointment only.
For more information, please contact us.
