This is an excellent opportunity to acquire a well-established, profitable Bright & Beautiful franchise covering the affluent, historic and tourism-rich Winchester territory. Trading for nine years with 57 regular clients, a team of 7, gross annual revenue of £189,000 and significant headroom for growth, this turnkey premium housekeeping business is backed by an award-winning national brand.
Launched in 2017, the business has built a loyal client base of regular households generating an average of £15,500 per month in recurring revenue, plus around £800 per month from one-off cleans, end-of-tenancy cleans and ironing. Turnover has grown consistently from £125,000 in 2021-22 to £189,000 (YE September 2025), with an estimated £210,000 for 2025-26. The current owner runs the business around family commitments, so a full-time buyer could unlock immediate additional growth.
Why Winchester?
- Approximately 54,500 homes in the territory — only 57 currently serviced, leaving enormous room for expansion
- Affluent demographics across Winchester and its surrounding villages, with professionals, retirees and families on higher-than-average incomes and continued housing development
- A premium housing market — average house price around £500,000 (detached homes c. £792,000) and average private rents of c. £1,451 per month (ONS, 2025)
- Significant student population (University of Winchester) with demand for peak-season end-of-tenancy cleans
- Thriving tourism and holiday-let market: Winchester is one of England's most-visited historic cathedral cities, offering year-round changeover-clean demand
- A strong London-commuter base, with fast direct rail to Waterloo, driving demand for trusted home support
- Limited high-end competition for premium, eco-friendly housekeeping
The Team
The business benefits from a stable, experienced and trusted team of 7 employees, comprising 3 team leaders and 4 housekeepers, of whom 5 are drivers allowing flexible scheduling. Team members have between several months' and 4.5 years' service. The team works family-friendly hours (Mon–Fri, 9am–3pm), and the experienced team leaders make it entirely feasible for the owner to take time off as required.
Growth Opportunities
This business has significant potential for growth if you have the ambition, and a new owner moving from part-time to full-time involvement could unlock additional capacity. You could also:
- Proactively enter the property rental market with end-of-tenancy cleans
- Grow laundry and ironing services, increasingly in demand
- Expand into holiday-let changeover cleaning; Winchester's tourism market offers year-round, high-margin recurring revenue
- Create availability to take on more one-off and deep cleans
- Recruit additional housekeepers and increase marketing spend across Google and social media
Property
The business operates from a well-appointed, centrally located office on an established business park, held on a licence agreement (currently £500 + VAT per month), with ample parking and space for additional washing/drying machines. The buyer is not obliged to retain the premises.
What's Included
Established team, 57 regular client contracts (the majority on monthly direct debit, a cash-positive model, with invoiced clients accounting for no more than 10% of revenue), all cleaning equipment, eco-friendly products, uniforms, washing machine and tumble dryer, steam-generating iron and clothes racks, office furniture and a full asset list.
About Bright & Beautiful
Bright & Beautiful is an award-winning, eco-friendly domestic cleaning and housekeeping franchise, and part of Neighbourly; the world's largest home services franchise business. Established in 1981, Neighbourly serves over 2.5 million properties across six countries, with $4 billion+ in system-wide sales and 5,500+ franchise owners worldwide. In the UK, Neighbourly is home to six brands - Bright & Beautiful, Drain Doctor, Dream Doors, Greensleeves, Countrywide Grounds Maintenance and Pimlico Plumbers, supporting 550+ franchise owners. Bright & Beautiful has a network of 85+ UK business owners, is an established BFA member, and operates a proven, scalable management model.
The owner runs the business, not the cleaning.
"We switched to Bright & Beautiful Winchester some time ago and the experience has been fantastic. Sally and her team are truly excellent, delivering top-quality cleans every time and incredibly reliable. They've literally never missed a clean." — Verified client, Fair Oak
Additional Costs (payable to the franchisor)
The sale price is not subject to VAT. The purchaser should also budget for: franchise joining fee £8,997.50 + VAT (inclusive of training & launch), independent legal fees and appropriate working capital.
Next Steps
Please get in touch via the contact form. The next step is an informal Discovery Day at Bright & Beautiful UK's head office in Brackley, Northamptonshire, where you'll meet the franchisor team and explore the opportunity in detail. A fully supported handover and ongoing training will be provided by both the current franchisee and head office.
Confidential sale. Full accounts, asset list and client list available to qualified buyers as part of the disclosure process.
Property Information
Property: Leasehold (office held on a licence agreement) Location: Winchester & Eastleigh, Hampshire
Business Operation
Management type: This business is owner operated. Employees: 7 Years established: 2017
Other Information Support & training: 12-week Sure Start programme including 10 days in-house, 3 days with existing franchisees, plus ongoing support
