Overview
The company is a specialist skincare brand for a predominantly male audience, selling direct to consumers in the UK and US via its e-commerce site and Amazon store. Products include a moisturiser, an exfoliator, a hydration serum, and a sunscreen.
The business has established a strong position in a niche market, with a presence in the UK and USA and a repeat order rate of 30%. Having only operated in the USA since 2024, there is considerable scope to increase advertising in this region to achieve further growth.
The shareholders are offering the business for sale to facilitate its growth under new ownership.
Offers invited.
Key Highlights
- Operates on a B2C basis, selling products to an estimated 25,000 customers, around 1,600 of whom purchase products on a subscription basis.
- Products manufactured in the UK and USA.
- Shareholders are willing to remain in their roles to facilitate the continued growth of the business.
- Considerable growth potential in the USA, with new products set to be launched in this region in 2026.
- Established social media presence and advertising, generating a steady stream of visitors to the website.
- A fully relocatable business.
Financial Highlights
- YE25 turnover of £538k, with an adjusted EBIT of £120k.
- Turnover for the first 6 months of YE26 of circa £428k.
- Projected turnover of £1.3m for YE27.
- The business is expected to grow by roughly 90-100% over the next 12 months based on plans to be more aggressive in the USA, together with the launch of its new sunscreen in this region.
- Previous 12 months UK sales: £250k on Shopify and £465k on Amazon as of March 2026. Previous 12 months USA sales: $191k on Amazon as of March 2026.
- March 2026-April 2026 UK sales: £45k on Shopify and £84k on Amazon. March 2026-April 2026 USA sales: $74k on Amazon.
