Manufacturer & designer of bespoke merchandise for the promotion & marketing of major brands.
Characters & products are conceptualised by its in-house team of designers, before manufacture is carried out by quality-assured factories overseas.
Key Aspects
• Assists large blue-chip corporates with marketing campaigns through the design & production of bespoke, promotional merchandise.
• Products are manufactured overseas by carefully selected factories in China, reducing production costs whilst ensuring high levels of quality.
• Offers an extensive sampling process which allows customers to modify character design, ensuring high levels of satisfaction.
• Operates across a diverse range of sectors, mitigating the risk of overreliance on any one market.
• Current order book amounts to c.£900k of forecasted work spanning the next 3-6 months.
• Experienced management team in place with highly-specialist industry knowledge, capable of overseeing operations post-sale.
Opportunities
• Readily able to expand into new & lucrative sectors due to the diverse nature of its service offering.
• Plans to develop its marketing strategy, utilising social media platforms to publicise its product range & engage new clients.
• Opportunity to develop its offering of digital content services, which currently includes animated video content.
• Scope to expand into international markets to maximise the company’s growth potential & access underserved markets.
• Aims to streamline manufacturing timescales, enabling enhanced capacity to deliver higher volumes of products.
• New products ready for market launch include 3D animations, bespoke cushions & squishies, which have the potential to add significant value to its core service offering.
• Bolt-on opportunity for a larger marketing agency to incorporate character-based product design as part of its service offering.
• Potential Purchasers
• Designers, manufacturers, importers & suppliers of custom corporate merchandise.
• Distributors of branded products & novelty giftware.
• B2B designers & manufacturers of stationery, toys, clothing, memorabilia & consumables.
• Larger branding & design studios and marketing agencies engaged in branded merchandise.
