Soho’s Best-Kept Italian Secret – Now Yours To Own For Sale

London, UK

Asking Price:: £29,999

Turnover:: £25,000

Net Profit:: Undisclosed

CoGoGo is pleased to bring to market Toto's Delicatessen.

Looking for a business that blends character, community, and culinary flair? This long-established café and delicatessen in the heart of London could be your perfect opportunity. For 26 years, the owners have been serving locals, tourists, and food lovers from across London with authentic Italian flavours, warm hospitality, and a welcoming atmosphere. Now, as the owners prepare to move on to pursue other business ventures, this well-loved spot is ready for a new chapter.

This is more than just a café—it’s a local institution. Specialising in Italian delicacies, the business offers fresh cheeses, cured meats, homemade pasta, artisan bread, and premium olive oils, alongside freshly made sandwiches and coffees. Customers come here not only to enjoy the menu but also to browse the selection of high-quality produce to take home. With its cosy, friendly vibe, it’s equally popular for quick lunch breaks, leisurely weekend treats, and foodie shopping trips.

The business is also active on social media platforms and has its own website, boasting positive online reviews.

Financial Profile

Further financials can be made available upon request.

Property Information

Property:: Leasehold

Location:

This café and delicatessen enjoys an enviable position in the heart of Soho—one of London’s most vibrant and culturally rich districts. Known for its eclectic mix of restaurants, cafés, bars, and independent boutiques, Soho attracts an endless stream of visitors, from local creatives and city professionals to international tourists seeking the capital’s best dining experiences.

The business is perfectly placed to capture foot traffic from nearby theatres in the West End, busy shopping streets like Regent Street and Oxford Street, and a wealth of offices, galleries, and nightlife spots. Excellent transport connections—including multiple Underground stations within walking distance—make it easy for customers to visit, whether they’re popping in for a quick espresso, browsing for artisan deli goods, or settling in for a relaxed lunch.

Premises Details:

This is a beautifully presented, fully equipped takeaway café and delicatessen designed for speed, efficiency, and maximum customer appeal. The moment you step inside, you’re greeted by the irresistible aroma of freshly ground coffee and Italian herbs. Shelves are stacked high with carefully curated products—artisan pasta, rich olive oils, jars of sun-dried tomatoes, truffle sauces, and more—giving the space a vibrant, authentic market feel.

The centrepiece of the shop is its impressive deli counter and display fridges, packed full of premium cured meats, fresh cheeses, marinated vegetables, and other Italian specialities. Everything is displayed to tempt customers on sight, from rustic breads and pastries to colourful antipasti. The layout is cleverly arranged to keep service swift and smooth, perfect for customers popping in on their lunch break or collecting their weekend treats.

With all equipment in excellent working order and stock presentation already perfected, this is a ready-to-run business that requires no immediate investment. The combination of takeaway service and retail sales offers multiple income streams and caters perfectly to Soho’s bustling, on-the-go clientele.

Business Operation

Trading hours:: Open six days a week:Monday – Saturday: 9:30 am–4 pmClosed on SundaysThese hours leave scope for extension into the evening, creating potential for increased revenue.