Executive Summary
Buzzima was created by our client to reinvent the social media experience to get rid of the disconnection between the brands and their customers by placing the product at the centre of their interests. This social media app has been developed and tested in full ready for a new owner to launch.
Business Overview
Location: Online and fully relocatable
Premises: Free of tie.
History: Established in 2021 by our client and partnering agencies.
Products and Services
Social Platform
Buzzima is a social network, showing the brand that produced, shops that sell and consumers that have each item to showcase brands and products. It’s intended to be a shopping version of Instagram. It’s functions include a scroll feed, promotions, trending page, search bar, upload section, notification page, profiles and more…
Application:
The app was available on the Apple App Store and can be available back on the App Store and Android with little needed by way of investment to launch. The App has been through BETA testing and is in full working order to be launched to the public, which ideally needs pushing out on existing social medial platforms, which the algorithm is currently designed for and can be adapted.
The application is successful with video game integration and therefore has a powerful scope.
The opportunity comes with a domain and currently the site is hosted on:
Market Overview
The social media business sector continues to be a dynamic and rapidly evolving industry, shaping the way individuals, businesses, and organizations connect, communicate, and engage online.
Sustained Growth: The social media industry has consistently experienced strong growth in terms of user numbers, engagement, and revenue. Leading platforms like Facebook (now Meta Platforms, Inc.), Instagram, Twitter, LinkedIn, and Snapchat have expanded their user bases and engagement levels, while newer platforms like TikTok have surged in popularity, especially among younger demographics.
User Diversity: Social media platforms have become increasingly diverse in terms of user demographics. While younger generations remain active users, older age groups have also embraced social media for various purposes, including networking, news consumption, and entertainment.
E-commerce Integration: Social commerce has become a significant trend, with platforms increasingly integrating shopping features and partnerships with e-commerce brands. This has transformed social media into a marketplace where users can discover and purchase products directly through the platforms, with Buzzima being best placed for online shopping.
Video Dominance: Video content continues to dominate social media, with short-form videos, live streaming, and video stories becoming increasingly popular. This shift has been driven by platforms like TikTok and Instagram Reels, which cater to the growing demand for visually engaging content.
Influencer Marketing: Influencer marketing has become a cornerstone of social media advertising, with brands collaborating with influencers to reach their target audiences authentically. This trend is expected to continue as influencers wield significant influence over consumer behaviour with Buzzima being best placed with the platform being focused on brands and products.
New Entrants and Competition: The social media landscape remains competitive, with new entrants constantly emerging. While established players maintain their dominance, smaller, niche-focused platforms such as Buzzima have gained popularity among specific demographics.
Remote Work and Collaboration: The COVID-19 pandemic accelerated the use of social media for remote work and collaboration. Platforms like LinkedIn and Slack have evolved to support professional networking and team collaboration, further blurring the lines between personal and professional social media use.
Virtual Reality and Metaverse: Meta Platforms, Inc. (formerly Facebook) has unveiled its ambitious vision for the metaverse, a virtual universe where people can interact, work, and socialize. This has sparked interest in the integration of virtual reality and social media, potentially opening up new revenue streams and user experiences for platforms such as Buzzima.
In conclusion, the social media business sector remains vibrant and continually adapts to technological advancements, changing user behaviours, and regulatory developments. As the industry continues to evolve, businesses and marketers must stay agile, keeping an eye on emerging trends and opportunities to effectively engage with their target audiences in this dynamic landscape.
Reason for Sale and Terms of Sale
Our client has been working on this project over the last couple of years with a significant sum having been invested, our client has taken the business as far as they can and would like a new injection of cash.
Opportunities
Seamless Shopping Integration:
Implement an intuitive and user-friendly shopping experience directly within the platform.
Enable users to discover, browse, and purchase products without leaving the social media environment.
Implement secure and convenient payment options, including integrated digital wallets.
Enhanced Product Discovery:
Leverage user data and AI algorithms to provide personalized product recommendations and content.
Incorporate visual search technology to allow users to find products by uploading images.
Utilize augmented reality (AR) for virtual try-ons and product visualization.
Influencer and User-Generated Content (UGC):
Encourage influencers and users to create and share content featuring your platform's products.
Facilitate partnerships with influencers and brands for sponsored content and promotions.
Implement tools for users to easily tag and shop the products they showcase in their content.
Social Shopping Features:
Integrate features like shoppable posts, stories, and live streams where products are directly linked for purchase.
Enable users to create shopping lists, wish lists, and share product recommendations with their social networks.
Analytics and Insights:
Provide businesses with comprehensive analytics tools to track the performance of their products and campaigns.
Offer real-time data on user engagement, conversion rates, and ROI to help businesses optimize their strategies.
User-Generated Reviews and Ratings:
Allow users to leave reviews and ratings for products they've purchased.
Implement a robust review moderation system to ensure authenticity and trustworthiness.
Targeted Advertising and Promotions:
Offer targeted advertising options based on user interests, behaviour, and demographics.
Provide businesses with tools to run sponsored posts and product promotions to reach a wider audience.
Financials:
The business is not open to the marketplace and therefore the investment to date has not been appreciated. An incoming buyer will have benefit of the significant investment to date to get the platform to a fully operational position.
Further information
Further information is available by speaking with the us and viewings/demonstrations are strictly by appointment only as the sale of this business is strictly confidential.
