The British have a growing love for pizzas. Whether something convenient from the local pizza franchise or a sit-down gourmet creation from the local Italian, customers can’t get enough of this classic food.
Despite the flat feast’s popularity, there is a lot of competition so you will need to have your wits about you before you invest in a pizza restaurant or takeaway.
The perfect pizza place owner
Having a passion for pizza is just the first step towards being a successful pizza business owner. This kind of business will have unusual hours. You will be busiest on weekends and nights and, depending on whether you will cater to the late-night partygoers, you can be busy into the early hours of the morning.
Although you can get managers to help spread the load, you will need to be ready to be at work for a lot of the opening hours if you want your business to be a success. And if you want to be able to rely on your management and the rest of the team, you will need to be good at managing them and keeping them motivated.
Having experience in the restaurant industry will be of huge benefit, particularly if it’s in the same type of restaurant that you plan to open. This experience will allow you to have some idea of ordering, pricing and record keeping.
Trends to look out for in existing businesses
Delivery times have become a very important factor when it comes to the pizza business. Customers that order pizza for delivery are expecting it to be delivered quickly and efficiently. There are many businesses that are turning to third-party delivery services in order to handle this part of the process for them.
Online payments are also particularly popular when it comes to ordering pizzas. If you choose to buy a small business, you will still not be exempt from these new technologies and trends. The smoother the ordering process is for customers, the more likely they are to come back to you.
You will need to pay attention to your website and whether it’s easy to use. Even if you don’t have a slick app that customers can order through, at least make sure your phone number is clear and easy to find.
Find a business that has something that makes it stand out. There are a lot of pizza restaurants and takeaways so defining your business’s USP and what will make it different to the competition is important to making sure your venture is a success.
Consider buying a franchise
This sector is dominated by giant franchises and there is a reason for that, they’ve got making and delivering pizza down to a science. If you want the instant recognition that comes with some of the big names like Papa Johns and Dominos, becoming a franchisee is a great option.
There can, however, be a significant capital outlay for anyone wanting to get the benefits of one of these proven formulas. Becoming a franchisee, though, will come with support and training from the franchisor which can be extremely valuable particularly for newcomers to the industry.
Choosing the right franchise will be a large part of becoming a successful pizza restaurant franchisee. You should be aware that becoming a franchisee will mean embarking on a long relationship with the franchisor and doing things the way that they have set out. Do your research and find the perfect fit for you and your goals.