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How to Run a Fast Food Business

Fast food doesn’t have to be deep-fried chicken or high-calorie burgers, you can offer healthy, convenient food too.

To make your business successful, firstly, refine your operations and promote a unique brand or service to make it stand out from the crowd.

Be different

There are many ways you can make your fast food business stand out to attract more customers and excel in being the best at what you do.

Whether it’s offering a unique menu – from vegetarian hot dogs to 20 different types of cereals – by offering a unique and specific cuisine, you can attract more customers and publicity.

You must also be unique in the way you operate; perhaps your business will only use bio-degradable packaging, or your food could be ethically and locally sourced. 

Make sure you promote your USP to draw the attention of your customers; if you market the company’s ethics and values properly, then customers are more likely to be willing to pay slightly more.

Customers today are more clued-up and knowledgeable when it comes to dining and spending; they’ll often research reviews and look at a menu online before they go somewhere to eat.

However, the fast food industry also relies on offering convenient, reasonably-priced food. Your company’s branding is a chance to convey to new customers what your business and food is all about.

Be fast

It’s already implied in the title, but just to reiterate: fast food means being ‘fast’.

It’s pointless having a menu and offering food that takes too long to prepare; convenience is key in this industry, therefore, refine your assembly line so that your team are working in the quickest and most efficient order. 

Consider replacing or repairing any equipment and machinery that is out-dated and slow as this could, in effect, lose your customers.

If people see a long queue they are less likely to wait but having too many staff on could be uneconomical if it’s a quiet day; the more experience you gain running your fast food business, the better you will be at streamlining your operations to make sure your expenses are in line with your turnover.

Employee welfare

Finding the right staff and creating a reliable team can be a big issue in the fast food industry; employee turnover is high, mainly due to job dissatisfaction and unsociable work hours. 

Putting your employee’s happiness and wellbeing as a top priority could result in a lower turnover rate, and less time and resources spent on training a new team. 

You need to make sure evening and weekend shifts are distributed fairly between your team; you could also pay your employees more to work these hours as an extra incentive. 

Rewarding hard work is another great staff encouragement mechanism, whether it’s commending an employee on your company’s Instagram page, or giving them an extra 15 minutes on their lunch break; small things can make a big difference to your staff morale.

There is a fine line between creating a fun environment to work in and making sure your staff are working efficiently and respect you.

If there are no customers in the shop, encourage your team to fill in their time by cleaning or refilling stock. You should not tolerate employees who are lazy, late or incompetent; if there is a slacker in your team it can create animosity and ‘spoil the bunch’.

Running a fast food business means working within a rapid and constantly changing environment. Keeping up with the trends and paying attention to your customers’ needs and expectations makes the difference between a regularly returning clientele and a bad review on Trip Advisor to taint your reputation. 

And once you have established your business as a stable and popular fast food joint in your area, then you might even consider what preparations you should make before putting your business up for sale.

Krystena Griffin

About the author

Krystena Griffin writes for all titles in the Dynamis stable including, and as well as other industry publications.


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