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Exhibitor Advice: Preparing for The Business Show 2022

Are you exhibiting at The Business Show 2022? Learn helpful tips on how to get ready for the show!

If you are attending The Business Show on the 16th & 17th of November as an exhibitor, we recommend that you do your best to prepare by following these steps: 

Do you have an objective?

When you exhibit at an exhibition, you want to think in advance about your objective. What do you want to gain by participating in the show? This could be generating traffic, getting leads and collecting their contact information, or even making sales. Once you know this, it will be easier to plan your setup around it.

Is your budget sufficient?

Budget is important to consider. On top of paying for your exhibition space, depending on the scheme you buy you will also need to consider stand furnishings like graphics or boards, chairs, a desk, and maybe even a tv screen. These need to be factored in to attract potential customers and thus make your exhibiting experience the best it can be.

Do your research 

You should research the event and the visitor demographic so you know how best to prepare. The Business Show is aimed at aspiring entrepreneurs or SME and start-up owners. You’ll want to think about how you can appeal to guests and how you can create a sales pitch to capture their interest. You’ll also want to stay ahead of your competitors by standing out, so it may be worth taking a look to see if any of them are attending.

Market your attendance

You should take advantage of social media and promote your attendance at the show. Marketing tactics will help to drive engagement and traffic before the event even begins. You could try holding some form of competition or giveaway so that attendees have more of an incentive to visit you at your stand.

Your stand supplies

Finally, when you are at the show and you’re interacting with potential customers, you’ll need the right supplies to provide your details or collect their contact information.

You’ll need to think about whether you want to have leaflets or business cards made, or even have QR codes created for people to reach out to you post-event. When you’re collecting customer details you’ll want to decide between doing this digitally or on paper. Digital would be more environmentally friendly but would involve you renting or bringing in a laptop, tablet, or computer and having staff on the stand that know how to use the system and can fill information in efficiently.

Overall these are just a few of the things to think about if you are exhibiting at any event or The Business Show this November on the 16th & 17th. With only a couple of weeks till the event, you should get your free ticket now!

The Business Show

About the author

The Business Show is Europe's largest business show, held in London. The event offers advice from industry experts, with hundreds of exhibitors, masterclasses and live panel debates.


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