Elite Business, the business publication dedicated to inspiring Britain's SMEs, continues its nationwide tour broadcasting live for free at the UK's best expos.
As SME businesses navigate through evolving markets and technologies, the question of maintaining a competitive edge becomes increasingly crucial. The highly anticipated Elite Business Live panel at Technology for Marketing on September 27th starts at 11:55 and is set to be hosted by Oli Barrett MBE, serial co-founder, connector, and presenter.
The esteemed panel of experts, including Jake Mason, CMO at ScoreApp; Flavilla Fongang, Founder of 3 Colours Rule; Nick Dormon, Founder of Echo and Flavia Colombo, EMEA North Leader at Hubspot, will delve into essential strategies such as AI and automation, content marketing and digital marketing. They will provide dynamic examples that can revolutionise and supercharge your marketing efforts.
Flavia Colombo comments: “Attendees can expect to gain valuable insights into leveraging AI and automation tools in today's marketing landscape. We’ll also address crucial mistakes to avoid when implementing new MarTech solutions within your team, whether it's building single-channel campaigns or creating sophisticated cross-channel journeys at scale”.
Join Elite Business Live 'On Tour' to supercharge your business growth and learn from the industry's best. These seasoned experts have successfully overcome similar challenges and are eager to share their top tips across content, brand, and digital marketing.
Time: 11:55 am
Date: September 27th, 2023 (day one of Technology For Marketing)
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About Elite Business
At Elite Business, we’re passionate about championing new business. Providing fresh perspectives and representing disruptive solutions, we’re interested in the startups and SMEs that are spearheading Britain forward. From tech unicorns to entrepreneurs transforming healthcare with AI, we cover the movers and shakers making enterprising exciting.
Our online platform covers up-to-the-minute content and presents a unique angle on the things enterprises need to know, from maximising the potential of mobile to setting the world alight on social media. We also gather the best and brightest voices in the community to share their experience.
For access to the full programme of events and to register for the livestream sessions, visit: https://elitebusinessevent.co.uk/register/
About the Elite Business Live Technology For Marketing Panel
OLI BARRETT MBE (Host)
Voted as one of GQ's Most Connected Men, Oli is often referred to as the hardest-working man in networking and even earned an MBE for his business activities. A serial co-founder, Oli has helped to started numerous ventures, facing every challenge you have. Oli Barrett is a regular conference and awards host, for events across business, technology, education and entrepreneurship.
Jake Mason, CMO, ScoreApp
Jake Mason, a distinguished digital marketing strategist, led Netflix's online campaigns at a leading global media agency. As an accomplished marketing entrepreneur with more than 15 years of expertise, he has developed result-driven digital marketing strategies for top-tier brands and nimble startups. Currently, Jake holds the position of Chief Marketing Officer at the rapidly expanding tech startup, ScoreApp. Additionally, he is the Founder and CEO of Inca Loop, a performance marketing agency, and the Co-founder of For The Creators, the world's first maternity fashion rental startup.
Flavilla Fongang, Award-Winning Serial Entrepreneur
Flavilla Fongang is an award-winning serial entrepreneur, and an international multilingual keynote speaker. She is the founder of 3 Colours Rule, an award-winning branding and marketing agency specialising in the technology sector. Flavilla was awarded the “She’s Mercedes” businesswoman award by Mercedes Benz among women such as Sheryl Sandberg, the COO of Facebook. She is the author of “99 Strategies to get customers”. She is also the founder of Global Tech Advocates – Black Women in Tech, one of the fastest-growing and largest communities of black women in tech. She published in October 2021 “The Voices In The Shadow”. A book that features stories of black women in tech and is distributed to secondary schools for FREE across the UK and Ireland.
Flavia Colombo, EMEA North Leader at HubSpot
Flavia Colombo is the country manager for UK and Ireland at HubSpot. She is an experienced sales & business development leader with a consistent track record for building and sustaining high performing teams. She is passionate about improving customer experience and operational excellence for her clients.
Nick Dormon, Founder of Echo
Though his working life Nick Dormon has transversed the world of design from engineering, product and service design to branding and communication. On the way he has been active in industries at critical points of transition prompted by technology and social change.
Nick set up ECHO in 2004, working with companies including Unilever, Nestlé and Danone on 360o design programmes. During this time, he has assisted their move from bricks and mortar to develop new e-comms and DTC digital channels. Nick has also consulted with spirits companies on future visioning where health issues, new tech and stimulant competition are changing alcohol’s role in society.
His focus is now transitioning businesses to be planet positive, from 10 year sustainable packaging plans, through to strategies to meet net-zero targets.
