The Opportunity
Windows of opportunity don’t come much wider open than this: a chance for immediate and substantial growth from a franchise selling premium blinds and shutters to the very affluent people of Oxford.
The growth potential is unusually high – even for a first-rate franchise like this – because the current owner has been so successful at running his other franchise that he hasn’t been able to give Oxford the time and effort it needs.
The resulting under-performance means a hands-on new owner who lives in the territory rather than trying to run it as an absentee franchisee will be able to bring the business back up to speed quickly and see a dramatic increase in turnover and profitability.
There will then be a chance to expand the business further by employing teams of salespeople and fitters to double and triple the number of customers that a lone operator could possibly hope to serve.
The new owner will find a strong demand for premium blinds and shutters from the house-proud and well-heeled of Oxford and beyond who love to improve their homes as well as keeping up with the Joneses-Joneses.
The Franchise
Shuttercraft Oxford is part of a thriving network of businesses selling premium blinds and shutters to people with excellent taste and budgets to match.
While this franchise is under-performing due to the owner’s circumstances, a new owner able to live in the territory and use local knowledge to market to the huge number of potential customers will quickly see turnover and profits climb to what is considered normal for a Shuttercraft franchise – ie, several times what they are now.
Customers are crying out for products as good as these, and a single sale in a leafy avenue can prove contagious, with most of the street wanting to follow their neighbour’s example and make their homes look even more stylish.
The territory is utterly enviable, full of ABC1s, celebrities, captains of industry and even a former Prime Minister – all of who, of course, have windows.
Summary
Living in the Shuttercraft Oxford territory as an owner-operator should help this vastly under-performing franchise return quickly to full profitability, while employing teams of salespeople and fitters once you reach your own capacity to serve customers will bring the brand to a huge number of new clients who will love the products, have the money to buy them, and turn this into the highly lucrative business it was always destined to be.
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