Focused on supporting mental health support initiatives by bringing litters of puppies to workplaces to socialize them with staff members, the company delivers carefully crafted puppy therapy events and mental health training to clients through bespoke accredited courses and masterclasses, benefitting staff, puppies and breeders. Predominantly working across London, the company also caters to clients in Manchester, Birmingham, Bristol and Liverpool. With sustained overheads, there is significant potential for the company to grow geographically.
Key Aspects
- Blue-chip client base: Serving 422 clients over the last five years, the company has a blue-chip client base.
- Trusted reputation: Focused on a B2B business model, the company has built a trusted reputation through its bespoke booking systems, strong social media presence, licensed procedures and a reliable breeder network.
- Sustained overheads: The company is on target to achieve £1M in turnover with sustained overheads for third year in a row.
- Prepared to deal with surges in demand: With a strong operational model, the company uses its breeder network and contractors for events to respond to rising demand.
- Limited reliance on any single client: With no client accounting for more than 5% of sales, the company is not dependent on individual clients to generate revenue.
- Strong repeat business: Owing to its established reputation, the company enjoys a strong repeat business rate of 64%.
Opportunities
- Expand into other cities: The company has successfully delivered events in major cities, demonstrating that its operational model and expertise are transferable across regions. With additional capital, an acquirer could accelerate expansion by establishing regional offices, making it more convenient and cost-effective to scale events in other key cities.
- Rising demand: With growing awareness around mental health, more companies are incentivizing staff to return to the office. This shift presents an opportunity for prospective acquirers to utilize the company's core capabilities and capitalize on emerging opportunities.
- Expanding services across a wider client base: With potential to introduce complementary services, including high cost events like Expos, across newer locations, there is also scope to explore a B2C service model on weekends.
- Partner with other dog related companies: With access to data across thousands of dog enthusiasts and a strong commitment across social media platforms like LinkedIn, the company is well positioned to partner with other dog related companies and help expand their product offerings by leveraging its network and data base.
- Enhance product offering: With potential to make the product more premium by removing current transport constraints, there is also scope to increase brand visibility and strengthen market presence and perception.
- Scale operations: An acquirer may establish new contracts with additional businesses to secure revenue growth and scale operations, while expanding the staffing team to support more frequent and larger-scale events.
- Opportunity to merchandise: With rising awareness of mental health and the role of puppies in supporting wellbeing, there is significant potential to introduce related merchandise in the market. An acquirer could capitalize on this existing opportunity by utilizing the company's extensive database of dog enthusiasts for targeted marketing.
Turnover - £1.1m
Adj. EBITDA - £361k
