IMC Promotion
Established Supplier of Promotional Merchandise & Business Gifts
Business Reference: GO3984
Asking Price: £25,000
Relocatable | Lean Operation | Outstanding Sector Reputation
EXECUTIVE SUMMARY
Goodwins Business Brokers is pleased to present the confidential sale of IMC Promotion, a long-established and respected UK supplier of promotional gifts and branded merchandise with over 30 years of trading history.
This fully relocatable, home-based business delivers a wide range of branded merchandise and business gifts to a diverse and loyal B2B client base across sectors including charities, public sector organisations, schools, events, healthcare, fashion, and engineering.
The business has carved a niche for offering one of the largest product ranges in the UK, combined with bespoke customer service, flexible fulfilment, and exceptional supplier relationships. As a member of INCA (Independent Network of Calendar Agents) and having previously been a member of PROMOTA (Promotional Gift Association), the company holds strong trade credibility and access to seasonal calendar campaigns.
Currently operated on a part-time basis, IMC Promotion represents an excellent opportunity for a full-time owner or marketing-focused investor to scale a proven and profitable model.
BUSINESS PROFILE
Established: 30+ years
Business Type: Branded merchandise and promotional products supplier
Operating Model: Enquiry-based B2B sales via professional website and referrals
Client Base: Corporates, charities, public sector, healthcare, schools, events, and SMEs
Location: Fully home-based and relocatable
Staff: Owner-operated with no employees
Premises: None — lean and low-overhead model
Trade Memberships: Full INCA member
Supplier Relationships: Rose, Brunel, Reeve, and a wide network of promotional and print suppliers
PRODUCT RANGE & FLEXIBILITY
IMC Promotion offers one of the broadest selections of custom-branded promotional products in the UK, tailored to suit all budgets and lead times. The company can fulfil both standard and bespoke requests, with fast, flexible turnaround:
Calendars & Diaries: Traditional or contemporary styles, featuring exclusive photography from leading global image libraries
Pens: Over 100 varieties from 5p giveaways to £50 executive pens — brands include Parker, Cross, Schaeffer, Bic, Pentel, Senator, Staedtler
Drinkware: Printed mugs, bottles, and branded cups
Bags & Lanyards: Branded totes, event bags, rucksacks, and badge accessories
Apparel: Embroidered or printed t-shirts, polos, hoodies, jackets, and caps
Stationery: Notebooks, folders, sticky notes, clipboards
Tech & Office: USB sticks, mouse mats, wireless chargers
Eco Gifts: Bamboo, biodegradable and recycled promotional items
Novelty & Corporate Gifts: Umbrellas, trophies, golf balls, air fresheners, keyrings, stress balls
All products can be branded and delivered with short turnaround via a trusted network of suppliers.
PRINT SERVICES
In addition to merchandise, IMC Promotion has expanded into printed corporate materials, offering:
Full-colour brochures and leaflets
Sales forms, purchase orders, and invoice pads
T-card filing systems
Continuous stationery and business printing solutions
These print services create valuable upsell opportunities for existing clients.
CLIENT SECTORS & USE CASES
The company serves a wide mix of clients including:
Engineering and manufacturing firms
Fashion and design businesses
NHS trusts and healthcare charities
Advertising and creative agencies
Local authorities and public sector departments
Education providers and school networks
Typical uses include:
Exhibitions and trade shows
Marketing campaigns and fundraising drives
Recruitment fairs and induction packs
End-of-year gifting, promotional giveaways, and product launches
FINANCIAL SUMMARY
Annual Turnover: £44,707
Adjusted Net Profit: £18,529
Net Profit Margin: Approx. 46%
Operating Costs: Minimal – no stockholding, premises, or staff
Commission Markup: Typically 25%–60% depending on item category
Stock Model: Operates on a just-in-time basis with supplier-led fulfilment
Financials are based on part-time owner input with minimal paid marketing.
REPUTATION & SERVICE STANDARDS
The business is known for:
Fast turnaround through reliable supplier relationships
Customised client service, able to work to any budget or brief
A consultative and honest approach, with a reputation for being “easy to work with”
Delivering high-quality results across both one-off and repeat orders
Excellent supplier trust and trade credentials through INCA and PROMOTA
GROWTH OPPORTUNITIES
There is considerable scope for an incoming buyer to grow the business through:
Google Ads and SEO to drive inbound leads
LinkedIn and email marketing to corporate clients
Re-engagement campaigns for the dormant database
Product range expansion into luxury, eco, or high-volume branded goods
E-commerce website integration using Shopify or WooCommerce
Seasonal sales via INCA – especially calendars and diaries
White-label partnerships with marketing and creative agencies
IDEAL BUYERS
IMC Promotion is an excellent fit for:
Home-based entrepreneurs seeking a flexible, profitable business
️ Print or design firms wanting to offer merchandise to existing clients
B2B marketers or agencies looking to bring gifting and branding services in-house
Investors wanting a scalable, e-commerce-ready operation
️ Promotional product firms seeking to bolt on a profitable online channel
WHAT’S INCLUDED IN THE SALE
Business name and brand identity
Operational website: www.imcpromotion.com
Client database with historical enquiries and orders
Supplier and fulfilment accounts
INCA and PROMOTA memberships
All digital marketing and logo assets
Full handover and transitional support from the seller
ASKING PRICE
£25,000
This price reflects the quality of the customer base, brand reputation, wide product scope, low overhead model, and substantial scope for growth. The seller is open to staged payments or flexible terms for the right buyer.
