Offered for sale is a prominent UK B2B & D2C brand, established in 2018, with substantial presence in the digital houseplant market.
Robust market presence & distinctive brand.
Offering premium quality plants and accessories, along with a unique plant & pot subscription experience tailored for gifting and personal use.
5 sales channels spanning D2C and B2B models, with a UK market potential of £5.8bn.
The Company has been celebrated for its appealing design and has been featured in many well-known lifestyle publications.
Their innovative approach has made it a standout brand in the competitive houseplant market, with a custom-built website designed to handle complex plant and pot recommendations.
A dedicated customer base of 23,000 in the UK, boasting a 31% customer repeat purchase rate, 25% of returning customers order 5 times or more.
Average Customer Rating: 4.4 stars across review platforms.
The Company's core beliefs and practices appeal to the modern, eco-conscious consumer with their strong commitment to sustainability.
