This business designs, engineers and sells clutch kits as long life and high performance alternatives to factory fitted clutches. Specialising in Land Rover but also serving the wider 4x4 market directly through online e-commerce, distributors and a global network of approved installers. Recent diversification means around 25% of turnover is from the performance brake range, supplying performance brake kits to the Land Rover market.
The growth and sustained success of this business - it's made a profit since day one - has come from a focus on delivering great value, first-class support, and expert advice to owners and the 4x4 enthusiast market resulting in a world-class reputation as evidenced by over 400,000 views of 'How To' and product videos, 5-star reviews, repeat business and revenues. Virtually all £3m of revenues are through organic business inquiries driven by word of mouth, social media and reviews, with less than £2K pa marketing spend, most of which is trade fairs and exhibitions.
The business is operationally lean, designed from inception with efficient product manufacturing at its core, driven by developing excellent supplier relationships who make some registered designs under contract. The IP of these designs adds further value to the business.
Huge growth opportunity: As well as expansion of the proven clutch and brake sales a classic car range is yet to be explored, in addition to a wider brake range for other vehicles.
Other unique aspects of this business include:
• Agile: The company can be moved anywhere in the UK and operational within 48 hours
• High value, high margin, and high volume selling goods
• Excellent reviews and feedback
• B2B sales with distributor margins leading to encouraged re-sellers/fitters
• Small footprint: 5000Sq ft, can be ran without the £50k a year warehouse and business rates!
• Low staffing levels: Currently 3 members of staff, 4 would support faster growth
• Low overheads by design, leading to maximum profit
• Strong audience engagement through social channels with over 400,000 advice and product videos viewer
The seller has built a profitable business serving a global audience and is now ready to focus on their other business interests.
