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Profitable Established Luxury Outdoor Furniture Business in SE For Sale

Petersfield, Hampshire, UK
Asking Price:
£50K - £100K Furniture / Fixtures included
Turnover:
£450,000
Net Profit:
£40,139

A rare opportunity to acquire a well-established independent luxury outdoor furniture business, trading successfully for almost 30 years and supplying discerning private and professional clients throughout the UK.

The company specialises in high-quality contemporary outdoor furniture and architectural products, representing a carefully curated portfolio of leading European manufacturers. These established supplier relationships provide an incoming owner with an immediate foothold in the premium outdoor living market without the considerable time normally required to build a credible brand portfolio and customer base.

Annual turnover is currently approximately £450,000, with previous annual sales exceeding £550,000. The business has a strong history of repeat custom from private clients alongside landscape designers, garden designers, architects and other professional specifiers.

Particularly valuable to an acquirer is an established professional marketing database of more than 6,000 contacts, developed over approximately 25 years, together with the company's wider customer database, established website and digital presence.

The opportunity could be particularly attractive to an existing furniture, interiors, garden design, landscaping or outdoor-living business. By integrating the company's existing turnover, supplier relationships and customer base into an established operation, an acquirer may be able to generate significant incremental revenue without assuming the full overhead structure of a standalone business.

The acquisition is expected to include the established trading business and goodwill, website and domain, customer and professional databases, digital and social media assets, supplier relationships and associated intellectual property and marketing assets. Stock is available by separate agreement.

The sale is being offered due to the owner's planned retirement after almost 30 years. A comprehensive confidential prospectus containing further information is available to serious prospective purchasers following initial discussion and completion of a Non-Disclosure Agreement.

A prompt transaction is preferred and reasonable proposals will be considered.

Property Information

Property:

Leasehold

Leasehold Rent:

£13,200 per annum

Location:

Trading estate

Premises Details:

Converted agricultural building

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

There is significant potential to develop the business further, particularly as part of an established furniture, interiors, garden design, landscaping or premium home-and-garden operation.

An acquirer could integrate approximately £450,000 of existing annual sales into its current infrastructure while potentially reducing duplicated premises, administration, staffing, marketing and logistics costs.

Further growth could be generated by introducing the established luxury outdoor furniture portfolio to the purchaser's existing customers, while cross-selling complementary products and services to Encompass's private and professional customer base.

The business also provides immediate access to an established network of more than 6,000 professional contacts, including garden and landscape designers, architects and specifiers. Greater exploitation of this network, together with further development of e-commerce, digital marketing and professional specification sales, offers considerable potential for future growth.

The established website, trading history and relationships with leading European manufacturers provide an incoming owner with a strong platform from which to expand within the growing premium outdoor-living sector.

Competition / Market:

The premium outdoor furniture market includes a number of established specialist retailers, garden centres and increasingly online-only suppliers.

Encompass differentiates itself through almost 30 years of specialist experience, a carefully curated portfolio of leading European brands, knowledgeable personal service and long-established relationships with private clients, landscape and garden designers, architects and other professional specifiers.

The business has traditionally competed on product quality, design expertise and customer service rather than price. Its established supplier relationships, professional network and 6,000+ contact marketing database provide a significant advantage for an acquirer wishing to expand within the premium outdoor-living market.

Reasons for selling:

Retirement

Trading hours:

9-5 Monday-Friday.
10.30-4.30 Saturday (Summertime only)

Employees:
2
Years established:
2005

Other Information

Support & training:

The owner is committed to providing a comprehensive handover to ensure a smooth transition for the purchaser.

Support can include introductions to key European manufacturers and supplier contacts, guidance on the existing product portfolio, pricing and ordering procedures, customer and professional relationships, website and digital marketing activities, and the day-to-day operation of the business.

The owner can also provide background and guidance on key repeat customers, landscape and garden designers, architects and other professional contacts developed during almost 30 years of trading.

An appropriate period of post-sale support and consultation can be agreed with the purchaser, with the level and duration tailored to their existing knowledge and requirements.

Furniture / Fixtures value:
£5,000 - included in the asking price
Inventory / Stock value:
£50,000
Relocatable:
This business can be relocated
Contact Seller