The business is the UK's market-leading SaaS education technology platform for SEND (Special Education Needs & Disability) schools, established in 2012 and profitable throughout its 13-year operating history.
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ENTRENCHED MARKET POSITION
The platform is mission-critical infrastructure for the schools it serves. Teachers use it daily to capture pupil evidence, track individualised progress against 400+ assessment frameworks, generate Ofsted inspection reports, and communicate outcomes with parents and carers. The platform accumulates years of legally mandated EHCP and Ofsted evidence tied to each school's pupils. This data cannot be practically migrated elsewhere without significant professional and compliance risk. The switching cost is prohibitive, which is why 95% of schools renew annually and why the business has recorded zero bad debts across its entire operating history.
VERY LOW THREAT OF NEW ENTRANTS
The business has spent 13 years building trust with SEND school leaders, SENCOs, and local authority advisors. New entrants face a market where buying decisions are made cautiously, peer references carry more weight than marketing, and the cost of getting the software wrong is measured in Ofsted ratings and legal compliance failures. The platform holds over 400 proprietary assessment frameworks developed in direct collaboration with schools, representing years of accumulated domain expertise that cannot be replicated quickly. Schools do not switch SEND software lightly, and they do not switch to providers without established track records.
STRUCTURAL DEMAND GROWTH
SEND diagnoses in UK schools have risen sharply over the past decade. The number of pupils with Education, Health and Care Plans has increased by over 60% since 2015. Rising identification of autism, ADHD, and dyslexia is increasing teacher workload and the volume of evidence that must be captured, assessed, and reported. The 2026 Schools White Paper introduces a statutory Individual Support Plan duty for all SEND pupils commencing September 2029, expanding the addressable market from approximately 2,500 specialist settings to all 24,000 UK schools with SEND pupils. This is a government mandate, not a commercial assumption.
FINANCIAL HIGHLIGHTS (TTM TO MARCH 2026)
- Revenue: £720K, growing 28% year-on-year
- EBITDA: £270K
- Gross margin: 89%
- Subscription ARR: £540K (75% of revenue)
- Customer count: 268 schools
- LTV:CAC ratio: 22:1
- Bad debt history: zero across 12 years
REVENUE MODEL
Annual subscription model across tiered pricing plans, with contracts running from one to three years. Multi-academy trusts operate on three-year minimum terms. The premium tier accounts for 91% of subscription revenue. New customer acquisition is 90% word-of-mouth referral, reflecting the depth of trust the platform holds within the SEND community and keeping sales costs exceptionally low.
TRANSACTION
100% share sale. The founding directors are seeking retirement following 13 years building the business. The CEO is committed to a 1-2 year structured handover. The existing team of 10 continues to operate the business day-to-day. Management indicates the business can double revenue with 2-3 additional hires, offering clear operational leverage for an acquirer.
Serious enquiries only. Further information available under NDA via a structured process managed by the appointed advisor.
