An independent domiciliary care provider, serving a large private client base with a range of premium and flexible services, tailored to each clients individual needs. Offering maximum support from 30 minutes per week, up to full 24 hour care, the company's services allow clients to stay active within their own homes, and as a result has led to a high satisfaction rate amongst clients and their families, leading to a strong rate of referral business.
Key Aspects
• Diverse and customisable offering: The company provides a diverse range of services which can be fully customised to suit each client's individual needs.
• Strong repeat and referral business: 75% of sales are secured through repeat and referred customers.
• Established relationships with local authorities: Long-term relationships and contracts in-place with local councils in London and Surrey, who assist with the co-ordination of services.
• Robust management team and staff: A talented and loyal management team and staff, ensure that the company can consistently deliver its premium services.
• Same-day service delivery: The company offers unmatched turnaround times, delivering customised care packages to its clients on the same day.
• Large private client base: Serving over 100 clients across an affluent region combining London and Surrey, the company has access to a large and wealthy client base.
Opportunities
• Opportunity for geographic expansion: Acquirers operating in across London and South-East England would be primed to leverage their existing connections to widen the company's operational area. Alternatively, care-based acquirers, seeking to gain a presence in London and Surrey, are well positioned to gain a trusted and established business in the region.
• Potential to boost active marketing presence: By increasing active marketing through social media and SEO, the company can begin to raise its brand awareness amongst a younger audience whose parents require domiciliary care, leading to an increase in sales.
• Scope for a care provider to diversify its service: Acquirers based in the care-home sector, are well positioned to diversify their service offering to include domiciliary care through an established business with a robust and talented staffing team. Additionally, an acquirer could look to funnel clients into their care homes when required.
• Growth potential within the private sector: The company is beginning to shift away from low paying contracts with local authorities and beginning to focus its efforts on the private client's sector, this is expected to increase profits. An acquirer with an established presence amongst private clients would to primed to boost sales and profitability.
Turnover – £500k
EBITDA – £187k
