Luxury manufacturer of Christmas based consumable products for a range of premium blue-chip retailers and department stores across the UK, with its complementary B2C e-commerce platform serving its award winning products directly to customers. Offering bespoke design services to its B2B customers, the company provides customers with the opportunity to create custom designs while ensuring a steady, year-round revenue stream through regular monthly orders.
Key Aspects
- High level of repeat business among B2B customers: With 80% of trade sales being to repeat customers.
- Diverse customer base with a complimentary sales split: The company serves both B2B and B2C customers with each customer type accounting for 50% of total sales.
- Blue-chip customer base: The company's products are stocked by over 70 retailers, including blue-chip customer such as, Liberty London, Selfridges, Harrods, and Fenwick.
- Consistent level of recurring revenue: Many of the company's B2B customers order on a consistent recurring basis, providing the company with a strong revenue base.
- Owner of its product design rights: All of the company's designs, photography, videos and visual assets are copyright protected, with the company also holding the licensing for unique designs.
- Sustainable products and production: Products are manufactured using eco-friendly materials and recyclable materials, with no plastic being used in production or packaging.
- Award winning products: The company's Christmas crackers have won multiple awards for 'Best Christmas crackers' from numerous highly regarded publications.
Opportunities
- Expansion of B2B Retail Partnerships: The company is actively negotiating supply agreements for 2025 with major UK retailers. Securing these contracts would significantly enhance the company's B2B footprint and retail visibility across the UK.
- International Sales Growth Potential: There is existing demand for the company's products in international markets such as the USA, Canada, the EU, Australia, and New Zealand. An acquirer with established distribution networks in these regions would be well-positioned to accelerate global sales expansion.
- Product Range Diversification: The business has scope to broaden its product and design portfolio by introducing new Christmas collections and everyday designs. These additions could cater to year-round occasions such as birthdays, anniversaries, and other celebrations, driving consistent revenue growth.
- Marketing and Brand Development Opportunities: An acquirer with robust sales and marketing capabilities could leverage the company's current brand presence to launch targeted campaigns, increase brand awareness, and boost overall sales performance.
Turnover - £620k
Adj. EBITDA - £80k
