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Premium Made-To-Order Furniture Brand | £1.21m Turnover For Sale

London, UK
Asking Price:
£412,000 Inventory / Stock included
Turnover:
£1,200,000
Net Profit:
On request

An opportunity to acquire an established UK furniture brand specialising in made-to-order solid oak and walnut dining tables, chairs, and complementary furniture, including microcement tables and bespoke sofa beds.

The business combines a direct-to-consumer online offering with bespoke product options, a London showroom, a 3D configurator and a dedicated trade programme. Customers can personalise dimensions, finishes, extension options and selected design details, creating a differentiated alternative to standard off-the-shelf furniture and a unique market proposition with almost no returns/refunds and no stock.

The opportunity would suit an experienced e-commerce owner-operator, furniture retailer or interiors business seeking an established brand and product range.

100% of sales are done online through our website, with a showroom in London.

Average direct-to-consumer order value of approximately £3,100 including VAT.

Over 10,000 high-paying email subscribers.

Recorded turnover of approximately £1.21 million excluding VAT for the year ended 30 November 2025. Projected turnover of £1.6 million for FY26.

Property Information

Location:

London-based e-commerce furniture business serving customers across the UK and selected European markets. Online sales are complemented by private London showroom appointments, located in Chelsea Design District, allowing customers to view furniture, materials and finishes before ordering.

Premises Details:

The business uses an appointment-based London showroom for product displays and customer consultations. Manufacturing is carried out by external production partners on long-term exclusive partnership, while the made-to-order model keeps speculative stockholding to a minimum. Details of showroom and storage arrangements, occupancy costs and any transfer requirements are available to qualified buyers.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Sales to EU customers have already begun, with Germany and Ireland the most popular markets so far. Opportunities include expanding these markets through localised marketing, developing trade relationships with interior designers, architects and hospitality businesses, and increasing order values through coordinated dining sets and complementary furniture. An existing furniture or interiors group may also benefit from integrating the brand into its sales channels and sharing operational resources.

Competition / Market:

The business competes with online furniture retailers and bespoke furniture makers. Its differentiated offering combines solid oak and walnut designs with customisable dimensions, finishes and extension options, supported by an online 3D configurator and personalised customer service and reliable white-glove delivery. Customer ratings of 4.9/5 on Google and 4.7/5 on Trustpilot, as at September 2026, strengthen the brand’s reputation. Quality, price, delivery lead times and customer acquisition costs remain important competitive factors.

Reasons for selling:

The owner is selling due to family commitments following the birth of her child and a planned relocation to the United States with her husband. With less time available to dedicate to the business, she is seeking a new owner who can build on the established brand and oversee its next stage of development.

Trading hours:

online 24/7, showroom weekdays 10 to 7 pm

Employees:
4
Years established:
2022

Other Information

Inventory / Stock value:
£20,000 - included in the asking price
Relocatable:
This business can be relocated