Overview
This is a rare opportunity to acquire a fully established, trademarked consumer brand operating within the thriving beauty and personal care industry. Founded in 2015, the business has built a strong and trusted reputation through a premium range of hair styling tools and accessories, combining exceptional product design, performance, and reliability with a loyal and engaged customer base.
The business operates entirely online through a professionally developed, mobile-optimised e-commerce platform, selling its fully trademarked product range direct to consumers. With a combined social media following of over 12,000 across Facebook and Instagram, a customer mailing list, and a consistent record of repeat custom, this is a genuinely mature digital brand with valuable intellectual property, a scalable structure, and immediate trading capability for a new owner.
Business Highlights
- Established consumer brand with a trading history dating back to 2015 and a fully trademarked product range offering complete brand protection and exclusivity.
- Directtoconsumer ecommerce model delivering strong gross margins, full control of customer engagement, and low fixed overheads.
- Combined social media following of over 12,000 across Facebook and Instagram, supported by positive customer reviews and an active email marketing capability.
- Homebased operation with no employees, run by the current owners, making it highly efficient and straightforward to transfer to new ownership.
- Stock at value of approximately £20,000 included in the sale, alongside all digital assets, product imagery, and fixtures and equipment.
- Significant growth potential through marketplace listings, wholesale distribution to salons and beauty retailers, influencer partnerships, product range expansion, and international sales.
- Suitable for lifestyle buyers seeking a manageable homebased operation as well as experienced operators looking to integrate an established brand into an existing portfolio.
Location
The business is based in South Yorkshire, a region with excellent transport connectivity that supports efficient nationwide distribution. The home-based operating model means a buyer can run the business from anywhere in the UK, whether from home, a small office, or dedicated commercial premises as the operation grows. The precise location is disclosed on receipt of a signed NDA.
Premises & Tenure
The business is operated entirely from home with no lease, no rent, and no fixed property overheads, giving a new owner complete flexibility from day one. There is no requirement to take on commercial premises, though the scalable nature of the model means a buyer could easily transition to a warehouse or office environment as sales volumes increase. All assets required for the immediate continuation of trade are included in the sale.
Next Steps
Goodwins Business Brokers are acting as sole agents for this sale and invite serious enquiries from qualified buyers. To protect the confidentiality of the business and its owners, the Information Memorandum is released on completion of a short NDA. Please contact our team to register your interest and we will guide you through the next steps. Full details are available in the Information Memorandum.
