Pre-commercial specialised online learning platform designed for expecting parents, healthcare professionals and organisations. Offers structured multi-format learning materials to address all aspects of fertility, pregnancy, postpartum care, maternal mental health and returning to work, supporting 29 languages through subtitles and audio dubbing. Full course localisation planned in the near-term, addressing regional healthcare systems, legislation and cultural context to expand into additional global markets.
Key Aspects
- Operates as a modular ecosystem including proprietary Learning Management System (LMS) and web infrastructure, enabling the same intellectual property to be deployed across multiple client segments and distribution channels.
- Anticipates an addressable market valued at c.$875m by 2030, comprising individuals and families, healthcare professionals, employers, insurers, and public-sector entities
- Over 700 recommendations from independent US clinicians following access to the platform on a pilot basis and curated, qualified pipeline of c.66k industry contacts to support initial outbound marketing.
- Expressions of interest received from multiple national and international public bodies.
- Content created in collaboration with healthcare professionals and reviewed by a Scientific Advisory Board to ensure clinical accuracy.
- Flexible hybrid software development model, managed by an in-house digital infrastructure lead and utilising external partners as required.
Opportunities
- White-label licensing and resale of proprietary LMS and other software infrastructure.
- Co-branded licensing and resale of learning materials and course content for training providers and large organisational clients.
- Implement full localisation of learning materials, addressing additional healthcare systems, local legislation, clinical guidance and cultural context to responsibly expand into additional overseas markets
- Launch AI assistant tool to offer 24/7 conversational support to clients.
Potential Markets
- Digital health and education platforms seeking turnkey integration of specialist maternity curriculum and IP.
- Health insurers and work benefits providers seeking to lower risk and costs associated with maternity through preventative education and training
- Baby and parenting consumer brands seeking to diversify into education and support provision.
- Private equity or venture capital firms specialised in the above sectors
Financials
- Turnover 2027 (Projected) – c.$110k.
- Turnover 2028 (Projected) – c.$1.240m.
- Turnover 2029 (Projected) – c.$4.170m.
- Turnover 2030 (Projected) – c.$9.050m.
