CoGoGo are excited to present a well-established and highly profitable Dixy Chicken franchise for sale in the bustling town of Ashton-under-Lyne.
This is a fantastic opportunity to acquire a renowned fried chicken franchise with a stellar reputation, offering a range of fast food favourites including pizza, grilled dishes, friend chicken and burgers. The business has been under the current ownership for two years, during which it has seen steady growth and customer loyalty.
Key Features:
Popular Fried Chicken Franchise: Dixy Chicken is one of the most recognised fried chicken brands in the UK, known for its unique recipes, diverse menu options, and quality food.
Prime Location: The business is situated in a vibrant and high-footfall area, surrounded by retail shops and residential areas. With its prominent position on a busy road, it benefits from significant passing trade throughout the day.
Late Night Opening: The business has secured late-night trading approval from the local council, allowing it to capitalise on after-hours customers, including night-shift workers, late-night shoppers and evening entertainment goers.
Well-Established Operation: With a proven track record of success over two years, the business comes with an established customer base, excellent supplier relationships, and strong online presence through delivery platforms like Uber Eats, Deliveroo and Just Eat.
Modern, Fully-Fitted Premises: The premises are fully equipped with state-of the-are kitchen facilities, including fryers, grills, pizza ovens, and refrigeration units. The dine-in area is spacious modern, and inviting, designed to accommodate both individual customers and families.
The franchise has demonstrated consistent profitability, supported by its strong reputation, excellent location, and high-quality menu.
Opportunities for Growth
Despite the business's already strong performance, there are several opportunities to take the franchise to new heights:
Expand Marketing Efforts: Invest in local marketing campaigns and social media advertising to increase brand awareness. Partnerships with nearby businesses, schools, and community events could also boost traffic and delivery orders.
Catering and Corporate Orders: Introduce a catering service to supply food for local businesses, schools, and events. Offering party packages or group meal deals could significantly increase revenue.
Increase Delivery Reach: Expand delivery radius through platforms like Uber Eats, Just Eat, and Deliveroo to reach customers in nearby towns or suburbs.
Menu Innovation: Introduce seasonal or limited-time offers to create excitement among repeat customers. This could include themed meal deals, healthier options, or exclusive items not found at other branches.
Loyalty Program: Introduce a customer loyalty or rewards program to encourage repeat visits, both in-store and online.
The current owner is selling due to other business commitments. This is a turn-key operation, ideal for an experienced operator or an ambitious entrepreneur looking to take on a profitable business with great potential for future growth. With its excellent location, established brand, and room for expansion, this Dixy Chicken franchise is a must-see opportunity.
Financial Profile
This business generated a turnover of £416,000. Full financials can be made available upon further request.
