The company is a master franchise and wholesaler of a unique pet food and pet care brand, with exclusive rights in England and Scotland to recruit other franchisees and sell the brand’s cat and dog food products and accessories.
Offered for sale is a master franchise that is part of an internationally recognised pet food franchise brand, operating successfully in numerous countries worldwide with over 1000 franchisees/distributors. Catering for dogs and cats, the award-winning brand has become renowned for its “super-premium” foods, supplements and accessories, and offers home deliveries at no extra charge, in addition to complimentary support and advice. The brand produces and sells its own line of petfood, which has been specially formulated to be nutritionally-dense, highly digestible, and cost-effective, and is marketed as “human-grade” and “100% natural”.
Established in 2012, offered for sale is the fastest growing pet food franchise in Great Britain. Currently based in England, the company possesses a master franchise licence, with exclusive rights in England and Scotland to recruit franchisees and sell the brand’s cat and dog food products.
The benefits of acquiring this brand’s franchise are numerous:
The brand is listed in the top 100 franchises globally and the top 10 in the UK;
The brand has an annual growth rate of 15-22%;
The brand has earned a five-star Trustpilot rating across ~ 1200 reviews and was named “Brand of the Year” in the --------- World Branding Awards;
The brand has a number of bankable USPs, including its own competitively-priced line of “super-premium” pet foods, and high standards of customer service, with free samples, free door-to-door delivery, and complimentary support and advice;
The UK’s £3.3bn pet food industry has been characterised in many quarters as “recession-proof”.
Moreover, the UK-based company has the following gains to offer the prospective purchaser:
A strong financial profile, with a turnover of £432,665 and an adjusted EBITDA of £65,469 in 2022;
Fully relocatable;
An established customer base, with ~75% repeat custom, 700 regular online customers, 16,000 subscribers, and 117,000 customers on database;
30 franchisees recruited to date;
Significant scope for growth.
Highlights -
A master franchise, with exclusive rights in England and Scotland to recruit other franchisees and sell the brand’s premium cat and dog food products;
Bankable USPs, with the brand’s premium, human-grade pet foods, free door-to-door delivery, and unique products;
Established customer base, with 700 regular online shoppers;
Relocatable;
A strong financial profile, with year-on-year growth in sales;
Significant scope for growth.
Opportunities -
The shareholders believe that there is significant potential to increase both product and franchise license sales, with scope to recruit at least 200 more franchisees and with a significant untapped consumer market. There is also scope to rejuvenate the company’s social media strategy, recruit distributors, and diversify product ranges in line with market demand.
The current owners wish to pursue other interests, with one of the shareholders wishing to re-enter veterinary practice. They are amenable to a handover period of 3-6 months, if needed.
Financial Profile
100% share capital
Interested parties will be required to sign an NDA
