A unique business (www.pawsomely.co.uk) offers custom-made products for pet owners, with a strong focus on dog owners. This is pre-revenue and has sold around £200 worth of items on eBay as a test with suppliers before we decided to build out the website. It was designed as part of a portfolio of e-commerce projects, and this is one of a few we are unable to take forward, so we are selling.
We have products including cushions for owners, collars, leads, feeding mats, bowls, clothing, and unique art designs. All are personalised as per the client using a range of suppliers we have set up who send the goods directly to the client; there is no requirement to purchase stock up front.
The design of the products is all very simple based on the supplier system, with many of the templates on Canva too. You do not need any design experience to run this, but time is needed to market and build the brand. We have a marketing plan that we put together that covers the plans for this, including organic social as the key generator given the virality of the products. This is included in the sale package.
We wanted to build a few key selling points to stand out, which include:
Personalised: all products can be personalised to match the client. This is handled by the website itself in some cases, such as the unique and fun one with a link sent for the client to create online.
Viral products: we have a few items that are very unique, including the pet driving license and passport, which were to be a core element of the marketing strategy. These are completely unique to us and present an incredible opportunity to build a user base. The product design can be applied to other products for humans too, which could dramatically extend the product range.
Our products offer margins of 50% up to 100%, with scope for increasing this. An example of this is the pet clothing, which has a 120% markup and is competitively priced.
As explained, this is a pre-revenue website that has not traded yet due to our lack of time. Suppliers have been tested and verified, but this needs someone with time to dedicate to marketing.
There is great scope for rapid expansion using our key products, such as those under Unique and Fun, to apply to other products and have a clear range of products for pets and owners. Of course, new designs can easily be applied to all products and bundled together, such as lead, collar, and feeding bowl.
Included in the sale:
All the supplier accounts—only one provider has a £19 per month fee which allows the online creation of the products. This could be removed and replaced with fields for the user to provide. If this were the case, the only running cost would be hosting, which can be as little as £5.99.
the website, you need to arrange hosting
domain name
All digital assets are supplied via dropbox link, some of which have not been loaded onto the website
the marketing plan
Canva assets: you will need to create a free canva account to take ownership
Please let me know if you have any questions.
